Their success in moving a lot of (cheap) handsets has been notable, but their marketing has done little to improve their profits because most of what they're selling is low margin.
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Samsung Marketing Blitz Outpaced Apple in 2012
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Their success in moving a lot of (cheap) handsets has been notable, but their marketing has done little to improve their profits because most of what they're selling is low margin.
Eh?
http://www.pcadvisor.co.uk/news/digital-home/3422400/samsung-rides-mobile-sales-record-profit/
This (wishful thinking?) that Samsung sell low-end and only low-end is a tad out of date.
Totally misleading. I never see any Samsung ads. All I ever see is Apple ads. And it is the same with everyone I know except the two who hate Apple. I think that they might see Samsung ads.
/s
Which is what the 'sheep' were watching and believing. Two of my friends were Apple haters (for no reason other than that they loved to hate the stereotypical Apple fan portrayed by the media). They absolutely loved the anti-Apple Samsung commercial in last year's Superbowl (the one with the guys all standing in line waiting for the next phone), and were laughing at how awful the Apple iPhones were, even though they never had one.
Both got Samsung phones just before the Superbowl (like December 2011ish).
Both had tons of problems with their Samsung phones (battery life, general difficulties in understanding background-running apps). They both just wanted a phone that WORKED, not something you had to learn all the nooks and crannies of.
One has since switched to an iPhone already and loves it. The other is ready to switch to an iPhone when his contract is up. They are no longer Apple haters.
It's weird that they've had so many issues. I've seem nigh computer illiterate people use their Galaxy S III's without any problems whatsoever.
Mad Mac Maniac
macrumors 601
So the fact that Apple spent 83% of Samsungs ad budget means nothing??? How about the fact that Apple spent 324% of Samsungs ad budget in 2011? Was Apple selling knock offs back then?
Their phones cost less and they spend more on advertising but they must make it back with the carrier subsidies.
Apple is giving back 10 Billion a year back to the investors who cry that the dividends are too low, and look how they treat the stock. Down about 40%!!!
Instead if Apple used that money for advertisement or give it back to the consumer (bump up the base models of iOS devices to 32GB or something), it would have actually helped them make more money.
If you are a small percentage of people who lost money on APPL when it was at 700, oh well, stock market is a casino and you know what you got into.
Now the rest of you greedy pigs. You probably bought APPL when it was like $5, maybe $50, or even $200, you made an incredible amount on your investment, and you are crying foul? Especially those of you who bought the stock for $10 or under, you are getting back your investment every year via dividend.
If Apple goes down it ain't because Apple went down, but because APPL went down. Investors are about to destroy this company forcing it to do moves that it should not do. Analyst and investors all talk about how APPL should return or invest all of its cash, but IMO the only reason APPL isn't below $200 per share is because of its cash. No one is looking at the incredible value at the PE ratio anymore, which should make this skyrocket even compared to blue chip stocks, but the fact that this company is trading about 3X cash that keeps growing as we speak.
Instead if Apple used that money for advertisement or give it back to the consumer (bump up the base models of iOS devices to 32GB or something), it would have actually helped them make more money.
If you are a small percentage of people who lost money on APPL when it was at 700, oh well, stock market is a casino and you know what you got into.
Now the rest of you greedy pigs. You probably bought APPL when it was like $5, maybe $50, or even $200, you made an incredible amount on your investment, and you are crying foul? Especially those of you who bought the stock for $10 or under, you are getting back your investment every year via dividend.
If Apple goes down it ain't because Apple went down, but because APPL went down. Investors are about to destroy this company forcing it to do moves that it should not do. Analyst and investors all talk about how APPL should return or invest all of its cash, but IMO the only reason APPL isn't below $200 per share is because of its cash. No one is looking at the incredible value at the PE ratio anymore, which should make this skyrocket even compared to blue chip stocks, but the fact that this company is trading about 3X cash that keeps growing as we speak.
An unsubsidized Galaxy S III, costs $599 retail. An iPhone 5? $650. I doubt that extra 50 bucks is what makes Apple and breaks Samsung.
Apple spent money on shareholders. Samsung spent money on technology, development, and marketing.
How are Apple spending money on shareholders?
And Samsung is a massive conglomerate which does everything from building skyscrapers to producing cars and white goods. Their overall marketing budget is going to trounce pretty much everything else.
Apple spent money on shareholders. Samsung spent money on technology, development, and marketing.
Yeah because shareholders make money .... not
Mad Mac Maniac
macrumors 601
Dividends. Of course it's a relatively small amount (compared to profits). And I don't know if Samsung issues dividends or not
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Yeah because putting your money into the stockmarket is considered a charitable donation...
40 million SIII's sold as of January '13. Even if it is an overall minority compared to other phones in their lineup, I doubt they're hurting.
Not said
Samsung is also the market leader in poor product support.
It matters not whether you have one of their laser printers
as I do, a LED TV, cell phone.
Apple in contrast has the best product support.
What goes around comes around...talk to Sony about that.
I predict Samsung's record on this issue will get around and by the time they decide to put in resources to fix this...it will be too late...talk to Sony on that.
Samsung is also the market leader in poor product support.
It matters not whether you have one of their laser printers
as I do, a LED TV, cell phone.
Apple in contrast has the best product support.
What goes around comes around...talk to Sony about that.
I predict Samsung's record on this issue will get around and by the time they decide to put in resources to fix this...it will be too late...talk to Sony on that.
Well no need for any "stats" when we have your selective-yet-all-encompassing circle of 50 to go by.
Or not.
What's the word on coffee shops with the circle of 50? Starbucks still hot? Inquiring minds want to know.
Mike
I wonder if Samsung's marketing budget includes paying for all the astroturfers that have been posting anti-Apple/pro-Samsung drivel on blogs and forums (likely including this one).
Edit: Note that I'm not trying to imply that anyone criticizing Apple or that like Samsung are astroturfers. But it's a known fact that Samsung used astroturfing in the past.
Edit: Note that I'm not trying to imply that anyone criticizing Apple or that like Samsung are astroturfers. But it's a known fact that Samsung used astroturfing in the past.
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The numbers shown only take into account Samsung Electronics, not their other business lines. Samsung electronics marketing and ad spend dwarfed Apple, Microsoft, HP COMBINED.