Samsung May Follow Apple by Launching Smartphone Leasing Program

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 20, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    Samsung is planning to follow in Apple's footsteps by launching its own Galaxy smartphone leasing program in the U.S. over the coming months, according to Forbes.
    The report does not offer any other details about Samsung's plans for the rumored smartphone leasing program, but the move would make sense as the wireless industry moves away from subsidized pricing and two-year contracts in favor of monthly installment plans and financing programs for payments.

    Apple introduced the iPhone Upgrade Program alongside the iPhone 6s and iPhone 6s Plus earlier this month, enabling customers to upgrade to a new iPhone every year with AppleCare+ warranty coverage included. Eligible customers who sign up for the program will have the full cost of their new iPhone broken down into 24 equal payments of around $30 to $45 per month depending on the model, plus a premium for AppleCare+.

    After the first 12 monthly payments, the customer gains the option to trade in their iPhone for a new one and enter into a new 24 month installment plan to pay it off. The final cost of an entry-level 16GB iPhone 6s with AppleCare+ purchased through the iPhone Upgrade Program is $777.84, which is ultimately the same price as purchasing a 16GB iPhone 6s ($649) and AppleCare+ ($129) outright -- but with less due upfront.

    AT&T, Verizon, Sprint and T-Mobile also offer their own carrier financing plans for iPhones and Galaxy smartphones, each breaking down the full price of the device into equal monthly payments.

    Article Link: Samsung May Follow Apple by Launching Smartphone Leasing Program
     
  2. ipedro macrumors 68040

    ipedro

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  3. penajmz macrumors 68030

    penajmz

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    #3
    They need to be stopped. I just saw a commercial for "Samsung Pay" too....
     
  4. IrrationalFanboy macrumors newbie

    IrrationalFanboy

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  5. JFazYankees macrumors 6502

    JFazYankees

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  6. PowerBook-G5 macrumors 65816

    PowerBook-G5

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  7. zakarhino macrumors 6502a

    zakarhino

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    HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH.

    I can't even take this seriously anymore. I use to give Android guys slack but tried using a Note 5 in the store the other day and it was horrible... Only thing I'll give them mad props for is that gorgeous display.
     
  8. JCrz macrumors 6502

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    #8
    Samsung's plan will be 25 months long to please all the Android measurebators.
     
  9. Caliber26 macrumors 68000

    Caliber26

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 wow. Didn't see that one coming. :rolleyes:
     
  10. spiderman0616 macrumors 68030

    spiderman0616

    Joined:
    Aug 1, 2010
    #10
    It's not so much that Samsung isn't allowed to do this too, it's that they announce this stuff DAYS after Apple does, change the name a little bit, and then release it half baked. It just makes them look pathetic and unoriginal.
     
  11. JXShine macrumors 6502

    JXShine

    Joined:
    Jun 11, 2015
  12. RDeckard macrumors regular

    RDeckard

    Joined:
    Sep 23, 2013
    #12
    "Samsung May Follow Apple"

    I can't quite put my finger on it, but where have I heard that one before...?
     
  13. IrrationalFanboy macrumors newbie

    IrrationalFanboy

    Joined:
    Aug 22, 2015
    #13

    kinda like some of the features you just got on IOS 9 that Samsung has been doing

    3d touch.....lol
     
  14. lincolntran, Sep 20, 2015
    Last edited by a moderator: Sep 21, 2015

    lincolntran macrumors 6502a

    lincolntran

    Joined:
    Jan 18, 2010
    #14
    Are you saying samsung has 3D Touch?
     
  15. The Doctor11 macrumors 603

    The Doctor11

    Joined:
    Dec 15, 2013
    Location:
    New York
    #15
    I agree. Kinda like how Samsung all of a sudden after years of calling their bigger phones "note" changed it to "+" which in my opinion is pretty damn close to Apples "Plus".
     
  16. WhackyNinja macrumors 68000

    WhackyNinja

    Joined:
    Jul 6, 2012
    Location:
    Kissimmee, FL
    #16
    -gets the list and puts on glasses-

    Ahem. Well lets see what Samsung took from Apple after Apple introduced it

    S-Voice
    Samsung Pay
    The Fingerprint on the home button
    The Gear S2
    The underside of the Galaxy S6


    If you are coming to take on Apple saying that Apple copied EVERYTHING from Samsung, be sure to remember that Samsung isn't all innocent when ripping off Apple.
     
  17. Gbers macrumors newbie

    Gbers

    Joined:
    Sep 20, 2015
    #17
    I think this is awesome! All this is doing is taking power away from the carrier and moving it to the customer. We should all have more control over our phones and that control shouldn't be limited to only Apple customers.
     
  18. 4jasontv macrumors 6502a

    Joined:
    Jul 31, 2011
    #18
    Good. The next step in breaking up the carrier oligopoly is to ensure that any device can be activated on any network in the world. I don't want a contract with my carrier or owe them for my device. Give the masses freedom to switch networks at will and we can stop having conversations about the meaning of "unlimited".
     
  19. Jason83 macrumors regular

    Jason83

    Joined:
    Sep 30, 2014
    Location:
    PA, USA
    #19
    I must have glossed over Samsung's 3D Touch... Frankly I expect "S Touch" to debut shortly if they don't already have something by that name.
     
  20. penajmz macrumors 68030

    penajmz

    Joined:
    Sep 11, 2008
    Location:
    New York City
    #20
    Samsung has 3D Touch?
     
  21. Taz Mangus, Sep 20, 2015
    Last edited: Sep 22, 2015

    Taz Mangus macrumors 68040

    Taz Mangus

    Joined:
    Mar 10, 2011
    #21
    Apple's 3D Touch is based on the Force Touch that is used on the Apple Watch, new retina MacBook and retina MacBook Pro trackpads. Apple applied for the Force Touch patent back in 2009.

    EDIT: Will you be coming back and "LOL" in the thread for the new Samsung Galaxy S7 (or whatever it will be called) smart phone that includes Samsung's version of 3D touch? I think it is interesting how these things turn out.
     
  22. rp2011 macrumors 6502a

    rp2011

    Joined:
    Oct 12, 2010
    #22
    Do they already have a pink metallic phone? That's what I was expecting from Samsung actually.
     
  23. ghost187 macrumors 6502a

    ghost187

    Joined:
    Mar 18, 2010
    #23
    Introducing the Galaxy S7 with;

    3D-S Touch,

    Super Amoled Flash,

    Lively S Photos,

    Available for the first time in Galaxy Pink.
     
  24. Noble Actual macrumors 6502a

    Joined:
    Sep 10, 2014
    #24
    Wasn't Google already doing this before with the Nexus?

    So Google > Apple > Samsung > Microsoft > No one cares > Blackberry
     
  25. unplugme71 macrumors 68030

    Joined:
    May 20, 2011
    Location:
    Earth
    #25
    We can all agree that Apple and Samsung copy each other. If you don't, you need a reality check and a slap in the face.

    Also remember that Samsung had documents that said to COPY the iPhone when it was released years ago.

    Unless Apple wants to release a new phone every 2-3 months, it will always seem that Apple is copying.

    What would be a surprise if Apple is already working on things long before Samsung has thought of it, but due to the cycle of releases, Apple falls behind each time.

    We aren't privileged to know a lot of details, but if Samsung is making parts for Apple, you can bet they already know what's coming next. And who's to say there aren't workers at both locations that secretly talk to each other.

    On another note, Samsung could have a better display, but their UX is absolutely horrible. I try their phones and tabs each year and always end up shutting the Verizon sales folks up when I say, well look how easier this is on the iPhone.
     

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