See what I don't like is the fact that they keep trying to push S Beam and how great it is. I went to Westfield London (the one near Shepard's Bush Station) and they had Samsung pop up stores (glass cubes...wonder where they got that idea from?) and they had their new phones. I tried to do S Beam. I found it fiddly to navigate to it. And when I finally did, I tried it out with the Samsung S 3 next to it. After waiting for a minute or two, it failed. Now what's the point of that? iPhone has had the Bump app which is widely known and used and works a charm. Have used it on numerous occasions and never had a problem.
The thing that Samsung and Android users don't understand is you can do everything on the iPhone anyway. They see the update and say "we had that ages ago", such as Panorama. So could we. I've used many an app for Panorama and they work great. The perk of having a massive app store. But the update is Apple pushing a native, built in way of these functions, so it works better. While with Android, built in doesn't always mean better, like S Beam.
Anyway, I don't like these adverts. People should focus on showing of their features and not comparing and slagging off people who use the other. Let people pick what they like and stop slagging people off who choose another option.