That's 3 questions, not one. The shop is happy to sell you all 3. You have to decide for each one whether or not you want it. That is what you are really doing while you stand there, looking at 12 different flavors. Pay attention to your thoughts next time this happens, see if you agree with me afterwards.
No, I'm not confused at all. I just said, difficulty in answering the question does not change the number of choices. If you have a problem with a choice you have made in morality, I submit that you are unhappy with yourself but don't want to admit it. (2 more binary issues, btw) Most people don't seem to know who they themselves are. It's pretty funny to sit and watch, really.
In fact, I find that moral issues are easier to decide once I understand the binary nature of the decision. People have this idea that there is a bar of "decision choices" with Yes at one side and No at the other, and there decision is in the "grey" area somewhere in the middle. When in fact, the bar is just a thought process, somewhere on it is a line: one side of that line is Yes, the other is No.
Take Sam's moral dilemma above. After it is all said and done, you've only chosen between 2, whether it is moral to steal or not. If you keep going back to that decision years later in your mind (conscience), I submit your answer was NO to morality, even though it was Yes to the theft.
