My point is that Apple left themselves in a position where they could not negotiate a better deal because they have no options. 20% is a massive price hike but Apple have no choice but to accept it, Samsung could have said 50% and Apple would still have no choice.
I agree. With such large volumes of chips, surely these prices are fixed in a contract somewhere ...
Oh, good. Someone who doesn't understand the difference between market *share* and market *size*.
I'll give you a hint. *BOTH* Samsung's and Apple's mobile markets are growing, though Samsung's market seems to be growing slightly faster than Apple's. The three biggest players in the mobile market are currently: Apple, Samsung, and the rest of the Android collective.
On a slightly unrelated note, the recent numbers which show the GS3 outselling the 4s showed a really interesting picture for the rest of the market. For that quarter the top 3 smart phones sold about 19M, 18M, and 5M. That's a *huge* gap between 2nd and 3rd. Given that 3rd place was on the market for only the *very* end of the quarter, it shows just how poorly most smart phones sell. Samsung seems to have finally realized that a single (or small range of) good phones are a better option than a plethora of mediocre ones. The question remains whether the rest of the Android collective will realize that before they finish burying themselves.
A) Samsung can resell the chips to someone else - and possibly for a higher negotiated rate
B) Contracts often have riders and/or section which discuss price increases and/or "revisits" to the pricing structure. It's nothing new or unexpected.
A) Given that the chip in question, the A-series SOC, is an Apple design, its *highly* unlikely that Samsung can sell it to anyone else. They are perfectly capable of allocating any 'spare' production lines to provide (different) chips to other customers, though.
B) Exactly. (It's a wonder that more people don't understand that.)
No way it is 10%. According to Wikipedia, Apple makes only 2.6% of Samsung total sales in 2010.No, it isn't, it is something like a 10% of the chip division revenues
If Samsung makes such ***** quality parts why the feck did Apple use them in them in the first place?
You are grossly over-estimating Apple's importance to Samsung. Whilst Apple are one of Samsung's biggest customers, Apple still only makes up about 7-8% of their revenue.
Maybe this will halfway reduce Apple's staggering mark-up prices on their iOS devices and make their already exorbitant prices somewhat more justifiable.
Apple is charging $400 for a device that costs them $150 to make. That is $250 in Apple's pocket for a device that only costs them $150 to make. That is high mark-up if you ask me!
It's even more staggering for their Macs. Their Retina MacBook Pro 15" machines cost them less than $1200 to make, and they are selling them for $2500+
Well theres some of their 1B back.
Take that $$$billion$$$ settlement and build a state of the art manufacturing company (in the U.S.) that is Apples completely. Yes, it make take a few months to do but in the long run, Apple is free from the parasites. By the way, I for one have quit buying Samsung products because it was quite evident that they were merely riding on the backs of Apple ideas. Why reward them.
According to the USPTO, Samsung has the 2nd most US Patents granted in 2010 after IBM and ahead of Microsoft. Apple is not in the top 10 US Patents granted.
in 60 - 90 days, Apple will announce that it is building a chip manufacturing plant in Nebraska or somewhere like that or has re-tooled a plant or gotten intel, or AMD to make the chips for them.
I'd bet money the AMD president has a call into Apple at this very moment.
Yes... But since Apple is going to lose a few billions, tell me why they won't:
- Invest 20 billions on LG, resulting in samsungs loses (Apple business and the fact that LG will compete more with Samsung)
-Invest in Sharp (same thing with LG)
-TSMC (same)
-Sony.
-etc.
How many billions per year would samsung lose with all these companies upping their game with Apple paying them for memory, screens, flash, ram, etc? 10?20?50?
Don't forget foxconn.
With this sort of alternatives, Apple would win a lot, Samsung will suffer a lot.
Don't fool yourself, Apple can bring the hammer to samsung not only directly (small part) but also by investing in others. Also, samsung's credibility is down within other clients. What are the other companies thinking? Samsung can bite their hands too...
Board: We need to sue Samsung.
Tim: But if we win, they'll raise their prices.
Board: Then come up with a way to get the money back.
Tim: Ok, we'll make a new dock connector and double the price for cables.
Board: Sweet.
A) Was said already in correction to the post you are quoting.