Hell, Apple isn't known as a first to market innovator or risk taker. They are known for taking previously created tech and innovating improvements of that tech and integrating it into a cohesive platform. That's perfectly fine and has proven to be strategy that has worked tremendously. Conversely, Samsung is more of a risk taker. Somebody has to be. Around here, it's called "throw it against the wall". Some of it works, some doesn't. Even the stuff that doesn't initially work sometimes gets picked up by another company and improved. It's a different means to an end. Not a slight against Apple.
The problem with this, is perception. For decades, Apple has been perceived as the most innovative company despite not being first to market. They could get away with that in the past.
It's a little different today. It's about being agile and iterative. I get that Apple likes to tweak and perfect things. But it's becoming quite apparent (especially on Mac forums), that Apple is perceived as slow and reactionary. IMO, it's has more to do with too many products and spreading themselves too thin. Apple is not doomed, but it is losing some it's lustre.