Samsung Smart TVs to get iTunes App and AirPlay2

anotherarunan

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Original poster
Sep 18, 2007
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IF it it does have HDR 4K iTunes content (with Dolby Atmos) output, and proper AirPlay - it makes getting an Apple TV a bit pointless if you own a Samsung TV with these features (unless you really want a certain Apple TV app).

Quite a big shift in business models from Apple all of a sudden on the TV front
 

JBaby

macrumors 6502
Jun 14, 2015
398
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IF it it does have HDR 4K iTunes content (with Dolby Atmos) output, and proper AirPlay - it makes getting an Apple TV a bit pointless if you own a Samsung TV with these features (unless you really want a certain Apple TV app).

Quite a big shift in business models from Apple all of a sudden on the TV front
But people don’t buy TVs as often as streaming boxes. There’s still a place for tv. And everyone who buys a new tv won’t choose Samsung. And maybe I’m old fashioned, but I’ll always choose a box over a smart tv. I have a smart tv that no longer gets app updates.
 
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G5isAlive

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Aug 28, 2003
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But people don’t buy TVs as often as streaming boxes. There’s still a place for tv. And everyone who buys a new tv won’t choose Samsung. And maybe I’m old fashioned, but I’ll always choose a box over a smart tv. I have a smart tv that no longer gets app updates.
Interesting point... could this then be seen as a gateway drug?
 
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JBaby

macrumors 6502
Jun 14, 2015
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Interesting point... could this then be seen as a gateway drug?
I don’t see this as being any different from Amazon being on tv. Amazon hasn’t killed the Fire TV line just because they now support tvOS. This very well could be a gateway drug.  is really good at creating them. That’s exactly how I became an  fan. I used Macs at school, but the first generation iPod nano was the drug that got me hooked on .
 

Topfry

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Apr 19, 2011
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But people don’t buy TVs as often as streaming boxes. There’s still a place for tv. And everyone who buys a new tv won’t choose Samsung. And maybe I’m old fashioned, but I’ll always choose a box over a smart tv. I have a smart tv that no longer gets app updates.
If its an app, isnt it doubtful its only going to be on samsung tvs, it must be part of a new strategy. Its going to pull the rug out from under the apple tvs feet. Unless there is a full on apple tv set in the works... and we know what people think about that...
 
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JBaby

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Jun 14, 2015
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If its an app, isnt it doubtful its only going to be on samsung tvs, it must be part of a new strategy. Its going to pull the rug out from under the apple tvs feet. Unless there is a full on apple tv set in the works... and we know what people think about that...
That could be the case but as I said in another reply I don’t see this as being any different than Amazon being on tvOS. Music is on Android, but they haven’t killed the iPhone. This move is about getting ’s upcoming original tv content out to a larger audience.
 
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570934

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May 3, 2011
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That could be the case but as I said in another reply I don’t see this as being any different than Amazon being on tvOS. Music is on Android, but they haven’t killed the iPhone. This move is about getting ’s upcoming original tv content out to a larger audience.
Agreed, plus the iTunes app is only one element of what the ATV unit can do, apps, photos etc so they'll still be a need for ATV's. Wonder how long before LG, Sony and the rest have the iTunes app too :)
 
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JBaby

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Jun 14, 2015
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Agreed, plus the iTunes app is only one element of what the ATV unit can do, apps, photos etc so they'll still be a need for ATV's. Wonder how long before LG, Sony and the rest have the iTunes app too :)
That’s gonna depend on how long Samsung has exclusivity.
 
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Topfry

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Apr 19, 2011
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That could be the case but as I said in another reply I don’t see this as being any different than Amazon being on tvOS. Music is on Android, but they haven’t killed the iPhone. This move is about getting ’s upcoming original tv content out to a larger audience.
The thing is... smart tvs have an awful lot of the functionality of atv apps already, in fact there have been a few debates on here as to whether the atv is doomed as it currently stands; there are now few areas of atv exclusivity left, and I personally would say that the app store and video library are the major functions of the atv. Photos and music will be able to be airplayed now, remember? So if you buy a smart tv, why will you ever need an atv again if airplay and app store are available on 3rd party tv sets? Its been made redundant. My best guess is that this app will be available on other brands, too, I would hope Apple might make a new and better integrated set as competition, but based on how services seem to be a focus going forward, I wonder if that could ever happen.
 

Jonnyp33

macrumors newbie
May 7, 2015
21
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Wow this is a big deal.

Which 2018 tv’s do you think will get the new iTunes and airplay 2 features.

Just brought a new Samsung 2018 QLED 55”Q9FN tv (uk model) I hope this TV gets it.
 

JBaby

macrumors 6502
Jun 14, 2015
398
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The thing is... smart tvs have an awful lot of the functionality of atv apps already, in fact there have been a few debates on here as to whether the atv is doomed as it currently stands; there are now few areas of atv exclusivity left, and I personally would say that the app store and video library are the major functions of the atv. Photos and music will be able to be airplayed now, remember? So if you buy a smart tv, why will you ever need an atv again if airplay and app store are available on 3rd party tv sets? Its been made redundant. My best guess is that this app will be available on other brands, too, I would hope Apple might make a new and better integrated set as competition, but based on how services seem to be a focus going forward, I wonder if that could ever happen.
I think your line of thinking is flawed. You’re assuming that for one to exist the other has to die. That’s incorrect. tv sales in 2018 were good. But they don’t have to sale more than everyone else in order for the tv to still be a success. As for exclusivity, you’re forgetting HomeKit. That’s still exclusive for now. Again, I’m gonna bring up Amazon. Amazon has apps and a store. They are still on tvOS. I can AirPlay Amazon Music from the app to my tv right now. I don’t know about photos since I’ve never used Amazon photo storage. I do agree with you that the app will come to other brands. Again, just like Amazon. If you’re tired of me bringing up Amazon then I’ll add Google to this discussion. Google has it’s own devices, but they still have their content on other platforms through YouTube. Since you brought up AirPlay, Chromecast is on other brands too. My Mom’s Vizio TV has Chromecast built in. Is Google’s Chromecast Ultra redundant as result? She still has an tv.  making an  TV set isn’t smart. In conclusion, this is about content distribution. Plain and simple.
 

Topfry

macrumors regular
Apr 19, 2011
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I think your line of thinking is flawed. You’re assuming that for one to exist the other has to die. That’s incorrect. tv sales in 2018 were good. But they don’t have to sale more than everyone else in order for the tv to still be a success. As for exclusivity, you’re forgetting HomeKit. That’s still exclusive for now. Again, I’m gonna bring up Amazon. Amazon has apps and a store. They are still on tvOS. I can AirPlay Amazon Music from the app to my tv right now. I don’t know about photos since I’ve never used Amazon photo storage. I do agree with you that the app will come to other brands. Again, just like Amazon. If you’re tired of me bringing up Amazon then I’ll add Google to this discussion. Google has it’s own devices, but they still have their content on other platforms through YouTube. Since you brought up AirPlay, Chromecast is on other brands too. My Mom’s Vizio TV has Chromecast built in. Is Google’s Chromecast Ultra redundant as result? She still has an tv.  making an  TV set isn’t smart. In conclusion, this is about content distribution. Plain and simple.
I dont think my concerns are flawed thinking, they are perfectly reasonable criticisms. I’m not even saying Apple is doomed, I’m just saying the Apple TV made sense as things stood, the device needs to offer something unique in the future to make it desirable. It’s no longer unique, it’s just one of the crowd. It will be interesting to see how this plays out, whether others will be able to actually sell films on the ATV, whether Apple account privacy is protected etc etc
Personally if I buy a tv in the future, though, and it has an Apple TV app on it, I won’t bother with an add on box. Less wires and peripherals are very attractive to me.
 
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JBaby

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Jun 14, 2015
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I dont think my concerns are flawed thinking, they are perfectly reasonable criticisms. I’m not even saying Apple is doomed, I’m just saying the Apple TV made sense as things stood, the device needs to offer something unique in the future to make it desirable. It’s no longer unique, it’s just one of the crowd. It will be interesting to see how this plays out, whether others will be able to actually sell films on the ATV, whether Apple account privacy is protected etc etc
Personally if I buy a tv in the future, though, and it has an Apple TV app on it, I won’t bother with an add on box. Less wires and peripherals are very attractive to me.
tv still has Siri I forgot to mention that. I never said you said Apple was doomed. You implied that tv could be though. As for it being one of the crowd, it already is. It’s not the only streaming device and it’s never going to be. I still think the tv has a lot to offer. I don’t like the UI of many of the smart tv/devices out there. If you’re invested in the  ecosystem as a whole the tv still makes the most sense.  has always been comfortable being a niche company. Account privacy is an issue for me too. I’m very interested in learning how that’s being addressed. Another thing we both agree on is it will be interesting to see how this all plays out. I think this has the potential of being a positive change.
 

priitv8

macrumors 68040
Jan 13, 2011
3,627
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Estonia
I think this has the potential of being a positive change.
Thinking of it - the success of original IBM PC can also be only attributed to the openness of the platform. Not to it's technical merits.
PS could this deal have been born as part of Apple and Samsung lawsuit settlement?
 
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Tech198

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Mar 21, 2011
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