You miss the point completely.
In its heyday, the blackberry too was seen as the gold standard of smartphones, and people simply couldn't imagine a better way of making a smartphone. Apple completely upsetted the status quo with a smartphone that was easy to use and which appealed to consumers, which is the most crucial factor here. It opened up a new market by selling to people who normally were intimidated by the concept of owning and using a smartphone.
For all its features, I don't see Android wear devices appealing to your average consumer, simply because it's considered too "geeky", and companies don't seem to be making any effort promoting it beyond its typical tech-savvy user base.
At the end of the way, we are talking about 2 different markets here. The people who would be interested in an Apple Watch won't be the people contemplating about Android Wear devices, and vice versa.