Samsung Throws Shade at Apple Ahead of iPhone 14 Launch: 'This Innovation Is Not Coming Soon to an iPhone Near You'

[MacRumors]

In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.

The ad, titled "Buckle Up," is aimed toward current iPhone users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to iPhone customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an iPhone near you," the 30-second ad concludes.

The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and iPhone 14 Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the iPhone 14 Pro is rumored to feature an always-on display and a new pill-shape notch replacement.

Article Link: Samsung Throws Shade at Apple Ahead of iPhone 14 Launch: 'This Innovation Is Not Coming Soon to an iPhone Near You'

 

[nwcs]

As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.

 

[anthogag]

Yeah, Samsung sucks that much 😐

 

[Unregistered 4U]

Has Samsung ever ran an ad against an Android phone?

 

[NavySilver]

I'm curious on the aggregate have any of these ad campaigns been proven to work for Samsung? I'm inclined to think hiring BTS as the spokespersons is the only thing that marginally worked in expanding their market share in the west in recent years.

 

[Freida]

this is a funny one. Shame they compete on paper though

 

[sfwalter]

I thought Samsung had stopped the cheap shot marketing. I guess not.

 

[anson42]

Samsung's gotta spend their marketing budget. Never been inclined to try any Android device and I still have zero desire to. I'll be buying my iPhone 14 model and moving along, sorry, Samsung.

 

[alpi123]

I thought Samsung had stopped the cheap shot marketing. I guess not.

They're spending more money on making ads about Apple than in making their product experience better

 

[LewisB1979]

You can have all the megapixels & zoom you want... But the Samsung camera processing sucks and the Pixels and iPhones consistently outperform incredibly well.

 

[tastesliketailpipe]

Apple seem to have forgot the meaning of the word “innovation”.

 

[sdf]

Samsung really doesn't need to despair. But for a company that doesn't need to despair, they really smell of despair.

 

[User 6502]

I suspect Samsung is quite right this time. iPhone 14 is probably going to be the least exciting iPhone in years.

 

[jntdroid]

Has Samsung ever ran an ad against an Android phone?

They have no need, at least in the U.S. Nobody comes close to them.

 

[User 6502]

They're spending more money on making ads about Apple than in making their product experience better

Apple product experience has been declining for years. I’d they’re investing in it the money is clearly not being well spent.

 

[The Clark]

An explosion in your pocket coming soon to a Samsung near you.

 

[CausticSoda]

Nothing wrong with this ad, especially if it encourages Apple to work harder to impress with each of their own releases. Competition is good etc. I don't know why people get so "holier than thou" and dismissive whenever Samsung release a phone or make ads like this.

 

[TheYayAreaLiving 🎗️]

Samsung has no idea what they are talking about. The fact it runs Android OS... Don't even get me started on that.🤣

 

[jntdroid]

As usual, they focus on features that aren’t very important to me most of the general public.

Fixed it for you

In all honesty they do make good phones, and probably the best Android phones (the regular S22 is one of my favorite Android devices in a long time). But I guess they still feel the need to try to get an edge off the hype around Apple's events.

 

[bitethis]

This is why I dont by anything Samsung nor ever will.

 

[manofthematch]

Samsung behaves like a bad loser. This ist not necessary, which makes it a bit tragic.

 

[deckard666]

Way to go - keep naming a rival brand. Always going to keep that brand awareness high....

 

[WWPD]

Not really going to sway people. Pretty much people stick with iOS or Android. The market is mature, most have chosen their side. This makes Samsung look petty.

 

[MrRom92]

Samsung, and all Android phone manufacturers seem to choose the small-brained tactic of BIG NUMBER = GOOD which appeals to only the most uneducated consumers. Everything is a facade with the implication that more is better, when in reality everything is of a poorer quality and done to a lower standard. It’s like someone showing off their brand new McMansion, a nice gigantic house constructed with only the finest cardboard and paper mache.

 

[genovelle]

Apple seem to have forgot the meaning of the word “innovation”.

No. They actually do it quietly and don’t release half baked ideas or vaporware just to get attention. I think 48 MP is overkill unless they release it with a brand new form of compression that is light years ahead of what is available today. Samsung uses a 2005 OGG format that is horrible because size of the photo files on their phones had been out of control for years.