I don't disagree that a round Apple Watch would sell, but I still think that the square design is better for its intended purpose.
It's interesting, then, that some of the core Apple Watch apps are so "round".
Jony Ive is a watch guy. He has plenty of round watches in his stable. I'm sure he considered round designs. I think he wants the Apple Watch to pay homage to the watch without slavishly copying it.
I think Jony Ive is a one-trick pony in many ways. He often falls back on a rounded rectangle, and the Apple Watch is no different.
Fortunately Apple also hired Marc Newson, who brought in his case back, lug and watch band designs (especially the sport band), and probably insisted on the digital crown as well.
Speedometers, tachometers, and pressure gauges, like watches, have been round because the only implementation available of the underlying mechanism was based on necessarily circular components.
Hardly. Linear displays have also been used for the same gauges.
More to the point, they have nothing to do with watch mechanisms, which do not have to be in a round case at all. The gears are not that big, you know. Heck, many or most stationary clocks were in square cases for years.
Pocket watches were rounded because that made the most sense for a case that you'd be pulling out of a pocket. (Same reason nobody makes sharp-edged smartphones.)
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