they both make phones and watches
people buy into the package (I buy iPhone to use Apple Watch and vice versa)
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Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity'
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people buy into the package (I buy iPhone to use Apple Watch and vice versa)
I said from my perspective, which is very clearly a subjective statement 👍
Great analysis. Especially the last line.First, one positive is that this ad shows a person.
Now on to a critique, which is way more time and energy than this ad deserves.
Samsung’s ad team makes a lot of questionable decisions. This is one of the worst ones they’ve made (I'm not saying it's a terrible ad, just that it's not an effective ad). Throwing together a reactionary ad to an advertisement from another company screams desperation. It allows another company to drive your narrative instead of promoting your own. That's marketing from a position of weakness. Samsung's reactions to the market leader (Apple) usually turn into copying Apple. Doing that in an ad (a reactive ad like this is a form of copying) isn't sending a great message.
Also, this ad is a weak argument for Samsung’s tablet. The tablet isn’t being used -- maybe that's what Samsung's ad team wanted to demonstrate -- but it makes the tablet completely unnecessary. The woman playing the guitar doesn't look at the tablet and doesn't play the scales (not music) shown on the tablet. So maybe Samsung isn’t “crushing” creativity (which was not the point of Apple's ad) but the ad is telling you that you don’t need to use or buy Samsung's tablets. Great marketing message!Not all marketing is about selling a product or service, but this ad doesn't really do anything other than react to an ad. It's an extra low effort reaction video to the creativity and work other people did, which makes the whole ad where "Creativity cannot be crushed" ironic. It's a non-creative response to a creative ad.
The ad mainly calls attention to the elephant in the room (Apple) that makes tablets people use to get things done. Samsung's flagship Galaxy tablets are great from a hardware perspective, but the OS and apps are quite a bit behind Apple's iPadOS and app ecosystem. I used various Android-based tablets for years but switched to iPads to actually do anything useful. Most Android-based tablets are okay for consuming media, but are missing good versions (or any versions) of really useful apps that help people get things done. There are some good art apps on Android but they are on iPadOS too and with more, better options too. There are some niche apps and some games on Android that don't really exist for iPads, but they are more about consumption than production.
One last note. Samsung apparently sells a lot of tablets (I'm not sure how many are the flagship models that are decent iPad alternatives instead of the low end A series tablets), but Samsung's competition isn't Apple, it's Huawei and other companies. Samsung really needs to be focused on its real competition instead of reacting to Apple.
Apple, by the way, does way more to promote and support "creatives" than Samsung ever dreams about doing.
Disclaimer: I like Apple’s Crush ad so take my comment with that in mind. Sure, it could have been done differently, maybe alternative approaches would have been better, but it was effective (and I don't mean at creating controversy -- that was created by people who were looking for reasons to be offended).
That’s because you are playing steam games on it.
The same happens to my MacBook
Grab yourself some popcorn and join the rest of us on the bleachers - this circus isn't going to be over anytime soon, might as well sit back and be entertained
Color preference is obviously subjective. If that needs explaining then this exchange has already run out of road 👍
Evidence of their demise from my perspective. Furthermore only one of us started picking holes in the other's color preference, so there's that. Nothing else to say on the matter as I don't have the time or impetus to argue over it TBH.
They do just fine in other areas. Ah... but "everyone" copies Apple "only always". But user -- Apple or not -- really needs not things like more than 60hz until Saint Timothy finally loosens the pursestrings. lol
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FFS how did you miss the part when I said ‘idle’?
It’s ****. It’s complete ****. Everything Wintel and Samsung is complete ****.
In many ways Samsungs ad is the truth. Due to their higher quality app marketplace Apple have managed to converge more technologies and opportunities into their devices than Android has ever had. I think Android is a great platform but the apps many on iOS rely on for productivity are nowhere to be found on Android and whilst I think this is a tragedy, you cannot crush what you have never built. Samsung should put their money where their mouth is and bankroll apps like Procreate exclusively for Galaxy devices to make use of that S-Pen. App Parity is everything.
That’s because you are playing steam games on it.
The same happens to my MacBook
there is obviously an app you have downloaded that is killing your Samsung book
Have you actually checked
Maybe it’s steam
That’s because you are playing steam games on it.
The same happens to my MacBook
Maybe you have downloaded a bad app?
Like steam as that happened to my MacBook it was killing my battery just sitting idle
I HAVE BEEN BUILDING COMPUTERS PERFECTLY SINCE HUMANITY WAS BORN.
WINTEL IS ****.
Thank you for coming to my Tedtalk. The speaker system was a bit loud.
I'm being totally honest when I say this. I have not see one in the wild. Even some of my friends that prefer Android to iPhone. If they have a tablet, it's an iPad. For me it would be like seeing a unicorn.
To be honest, Apple should have known how the Crush ad would be received, because the hydraulic press was shown crushing a lot of things that people love. Musical instruments, cameras, all kinds of creative things that people like, that they are fond of. It caused me a little pain in the heart to see that ad.
If you have been building computers for years then why did you buy a MacBook?
And of COURSE you know the Hydraulic Press Channel would have some feedback regarding if the press in the video even existed (much less, was crushing real things).Yeah, normally you don’t see them baited THIS hard (their industry has destroyed all of human existence time and time again) But it must have been a boring enough news cycle, they realized they hadn’t responded to something in the last 43 minutes and this fell into that “need to respond” gap.
I do wonder what the prop masters thought, though
“Remember folks, we’re poking fun at Apple, here. So, no self-owns, ok? Stand, woman, guitar, sheet music, basic, easy to get right and we’re done in 5. Alright, let’s shoot it!”
Tim Apple, we as shareholders and analysts are losing patience with all of your making of the monies! This actual making of profit from the goods and services you provide has GOT to stop!
I wish some company had the wherewithal to build their own OS that is custom made for the specific hardware they’ve built. Everything not Apple doesn’t HAVE to be Android.