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Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity'
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This is a good ad. I despise Android and therefore don't own a Samsung phone. But I have no problem admitting they made a good ad when they make one.
For the most part I can’t agree with that. There are a few good pieces of media which cause pain in the heart, the film Schindler’s List comes to mind. But most good ads are uplifting, and this ad was not uplifting, it was soul destroying.
I've examined my soul as finely as I can and I see no evidence that this ad was harmful in any way to my soul.
Honestly, I feel a lot of that anger, while understandable, was misdirected. Apple simply sells the hardware on which those apps and services run. If people are upset at their work being scraped by services like OpenAI or other LLMs, then they should target their unhappiness at those companies.
If there’s one thing Apple is guilty of here, it’s speaking the truth, but criticising Apple for it is only because Apple is such a convenient scapegoat. This changes nothing. Their work is still going to end up getting stolen, jobs are still going to be lost, and none of this is Apple’s fault.
People trying to paint this whole saga like Apple losing their creative streak are missing the point. Of all the big tech giants, Apple is really the last company to turn its back on creative individuals. For those who were offended by Apple’s iPad ad as it pertained to containing AI undertones, my hope is that the fury is bottled and then unleashed on companies actually looking to use AI to harm the creative process.
The ad also didn’t crush the objects; it compressed them down into one object, illustrating how far digital convergence has come.
I’ll assume people horrified by it didn’t then spend the next half an hour trying to cram a Sony Handicam, Canon IXUS, Calendar, PC, Torch, Gameboy, Walkman, a paperback novel and yesterdays newspaper into the back pocket of their jeans and instead were thankful for smartphones.
Penny pinching and the wrong direction for Windows Phone 8.1 didn’t help things.
Yeah all that but Windows on phone was never a good third option interface wise. People werent that keen on Tiles on their desktop at the time either.
But the guy they brought in to fix it really pushed it the wrong way.
The hardware was fine. The lack of timely upgrades didnt help.
I have a nice light large cheap device with Win 8 on. The upgrade to 10 happened almost on it's death knell... ;(
A myopic viewpoint, I love it. RIM, Kodak, Blockbuster, RadioShack, Circuit City, etc., all say hi.
Watched a video about a high end video show in Germany last night. One of the products which it covered was an amplifier. The designer was interviewed. Took him 6 years for the hardware and software development and might need another year of tim. 2 million lines of code. Only the largest companies can afford this kind of investment.
They should have had the actor do the "mind blown" gesture from their original Apple mocking ad way back when. That would've gotten a huge reaction lol.
Samsung has sought to capitalize on the fallout of Apple's controversial "Crush!" ad for iPad Pro by releasing a Galaxy Tab S9 Ultra ad that includes the tagline "Creativity cannot be crushed."
When Apple last week introduced the new M4 iPad Pro models, it showed a video of a hydraulic press crushing creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device.
This imagery sparked significant backlash from the creative community and the social media-using public, who interpreted it as a metaphor for Big Tech's destructive impact on creative industries and individual creativity.
The negative reception was so strong that Apple decided to cancel planned TV spots for the ad and publicly apologized, acknowledging that the ad "missed the mark" by not aligning with their intention to celebrate and empower creatives.
Seizing on a perceived marketing opportunity, Samsung has now released an ad of its own, in which a musician walks through the destructive wake of the hydraulic press and picks up a damaged guitar. The musician then sits beside an easel holding a Galaxy Tab S9 Ultra with musical notation on the screen, and proceeds to perform the piece of music. The video was shared on X (Twitter) by Samsung with the accompanying caption, "We would never crush creativity."
Samsung mocking Apple in its ads is nothing new. The company has mocked Apple for everything from design decisions such as the iPhone's removal of the headphone jack (which it also eventually removed) to Apple's lack of a foldable smartphone lineup.
Article Link: Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity'
Apple hasn’t always been the largest of companies, though. Even the largest of companies start with an idea that may/may not work. And, on the other side of the coin, it can be said that Samsung IS one of the largest of companies. They just don’t see any future for themselves without being attached to someone else’s OS.