Samsung Widens Gap Over Apple in Worldwide Smartphone Market

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Original poster
Apr 12, 2001
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The latest numbers from market research firm Strategy Analytics reveal that Samsung increased its lead over Apple as the world's largest smartphone maker, after shipping 81.3 million smartphones in the fourth quarter of the 2015 calendar year. Apple announced earlier this week that it sold a record 74.8 million iPhones during the same three-month period encompassing the busy holiday shopping season.


Global smartphone shipments grew 12 percent annually from 1.28 billion in 2014 to a record 1.44 billion in 2015, according to the data. Samsung and Apple contributed 319.7 million and 231.5 million smartphone sales respectively to that worldwide total, while Huawei, Lenovo-Motorola, and Xiaomi rounded off the top five smartphone makers. All other vendors collectively shipped 637.5 million smartphones in 2015.

Samsung led the fourth quarter with 20.1 percent market share, a slight increase over its 19.6 percent market share in the year-ago quarter. Conversely, Apple's fourth quarter market share was 18.5 percent, a slight decline from its 19.6 percent share in the fourth quarter of 2014. Huawei, Lenovo-Motorola and Xiaomi had market shares of 8.1 percent, 5 percent and 4.8 percent respectively.


In the year-ago quarter, Apple matched Samsung's 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus, but its South Korean rival has since pulled ahead again. The comparison is largely unbalanced, however, as Samsung sells dozens of different smartphone models worldwide, while Apple currently only sells the iPhone 6s and iPhone 6s Plus, iPhone 6 and iPhone 6 Plus, and iPhone 5s.

Apple expects iPhone sales will likely decline in the March quarter, marking the first year-over-year decline since the smartphone was released over eight years ago. The decline will be realized if Apple sells fewer than 61.2 million iPhones this quarter, ending in late March. iPhone growth in the just-announced first fiscal quarter of 2016 was the slowest since the smartphone's introduction in 2007.

Strategy Analytics has also published smartphone data for the Chinese market, where Apple trails closely behind Xiaomi and Huawei.

Article Link: Samsung Widens Gap Over Apple in Worldwide Smartphone Market
 
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chromite

macrumors regular
Jul 6, 2013
166
571
Apple is doomed.
C'mon Timmy, you can do better.
Knew removing headphone jack would cause problems.
Bye bye Apple stock.
Apple needs to break off its partnership with Samsung.
Steve Jobs wouldn't have allowed this.
Jony is obsessed with thinness instead of bigger battery.
Beats are crappy headphones.
OLED is better than LCD.
OLED has burn-in problems.
iPhone 5s was the best design.
Antenna bands are ugly.
1GB of ram isn't enough.
16GB base model is stupid.
5400 RPM spinning drive is stupid.
T-Mobile is disrupting the industry.

Have I forgotten anything?
 

Qbnkelt

macrumors 65816
Oct 15, 2015
1,058
994
Mid-Atlantic
Apple is doomed.
C'mon Timmy, you can do better.
Knew removing headphone jack would cause problems.
Bye bye Apple stock.
Apple needs to break off its partnership with Samsung.
Steve Jobs wouldn't have allowed this.
Jony is obsessed with thinness instead of bigger battery.
Beats are crappy headphones.
OLED is better than LCD.
OLED has burn-in problems.
iPhone 5s was the best design.
Antenna bands are ugly.
1GB of ram isn't enough.
16GB base model is stupid.
5400 RPM spinning drive is stupid.

Have I forgotten anything?

You forgot Apple will be trading in the single digits by the end of the year....
 
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8692574

Suspended
Mar 18, 2006
1,244
1,923
Apple is doomed.
C'mon Timmy, you can do better.
Knew removing headphone jack would cause problems.
Bye bye Apple stock.
Apple needs to break off its partnership with Samsung.
Steve Jobs wouldn't have allowed this.
Jony is obsessed with thinness instead of bigger battery.
Beats are crappy headphones.
OLED is better than LCD.
OLED has burn-in problems.
iPhone 5s was the best design.
Antenna bands are ugly.
1GB of ram isn't enough.
16GB base model is stupid.
5400 RPM spinning drive is stupid.

Have I forgotten anything?
This kind of post is = or even more annoying than the one that it is supposed to "stop / represent"......
 

Solomani

macrumors 68040
Sep 25, 2012
3,995
8,022
Slapfish, North Carolina
Apple is doomed.
C'mon Timmy, you can do better.
Knew removing headphone jack would cause problems.
Bye bye Apple stock.
Apple needs to break off its partnership with Samsung.
Steve Jobs wouldn't have allowed this.
Jony is obsessed with thinness instead of bigger battery.
Beats are crappy headphones.
OLED is better than LCD.
OLED has burn-in problems.
iPhone 5s was the best design.
Antenna bands are ugly.
1GB of ram isn't enough.
16GB base model is stupid.
5400 RPM spinning drive is stupid.
T-Mobile is disrupting the industry.

Have I forgotten anything?

You forgot: "The iPhone?! What a stupid idea. A touch-phone without a physical keyboard will NEVER sell!" - Steve Ballmer circa ~2007
 

jmj

macrumors member
Jun 8, 2009
77
28
Doesn't matter without context. You can't compare without factoring price. How many of those units are Samsung's flagships? How many were given away as free upgrades by carriers?

Breaking: Honda sold more cars than BMW. News at 11!
 

H2SO4

macrumors 601
Nov 4, 2008
4,669
5,594
That number will go up even higher this year once Apple removes the headphone jack from the iPhone 7.
I’m not sure it will make that much difference. A lot of people that buy Apple products will virtually only buy Apple products and will put up with the pain of their crappy decisions. Myself included funnily enough.
There is a limit to this of course but I haven’t yet reached it. Bought a 5S on day two and was going to go for the 6. It was so ugly I couldn’t do it and thought about change as iOS is so boring and bright. God is it bright.

Guess what tho, I’ve sat patiently waiting instead of switching.
 
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