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In fact, Apple did not invent the spreadsheet, smartphone, tablet, computer, MP3 player, ear buds, headphones, smart watches, wireless charging, routers, SSD drivers, OLED displays, or tile trackers.

Hmm, all those things I never mentioned that made it onto your list. Apple also never invented fire or the wheel. I'm not sure why you think that's relevant.

Apple did invent the non-mainframe spreadsheet. And if you can't understand why that was one of the major transformative events of the entire computer industry, and would rather instead pretend I said Apple invented the OLED because you can't find fault with what I actually said, then there's really not much else to say.
 
Didn't we first hear about AirTags like 2 years ago now? Wonder what's taking them so long..
 
Samsung's tags are not going to be compelling without the larger uwb device network that apple has. I feel like I'm 1 friend in 10 with a Samsung phone. Unless they plug into the Find My Network.....
 
So Samsung's UWB version is only compatible with Samsung flagships from the past 7 or so months. Not exactly a large user base to start. Assuming Apple's AirTags do get released soon, they'll be compatible with new iPhones from the past 18 months roughly, minus the iPhone SE.
 
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Watch there be no Airtags ever, and all these rumors were due to the 3rd party Find My udpates...
 
Who cares who is first to market? Haven't we seen time and time again that it's not who's first to market, it's who does it best. Apple has shown it numerous times.

Ford wasn't the first automobile.
Google wasn't the first search engine.
Tesla wasn't the first electric car.
iPod wasn't the first MP3 player.
iPhone wasn't the first smartphone.
iPad wasn't the first tablet.
AirPods weren't the first wireless earbuds.
 
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What's more surprising to me is that Tile is sitting on its laurel. Instead of being the first with UWB, they are merely refreshing old trackers with the fresh coat of paint. They seem too busy complaining about how Apple's Find My Network is anti competitive.
 
…let the other guys figure out all the bugs…
Their device is a bug. “Rest assured our tracking device, that we sold to you, will yield returns for us” is Samsung’s modus operandi. Samsung will make sure your privacy will be respected, respectfully sold to the highest bidder on Google’s behavior management platforms.
 
Well my Tile brand trackers have saved me quite a bit over time. I almost lost my iPad once while shopping. I can't even count the times I used the Tile tracker for my keys in the house.

They work quite well, I wonder what more Apple can bring to the game? Crazy, and unlikely, as it sounds it would be great if all brands communicated and let roaming users help people find their lost stuff.
 
I’m curious but cautious about UWB trackers, particularly from a legal perspective. Basically just waiting for the first horror story so we can all find out what loophole was missed.


We are already extremely trackable - our mobile devices self-report their location and, if necessary, cell tower data can be subpoenaed. However, those are active tracking mechanisms.

UWB tracker tags rely on others who are constantly polling for nearby devices and reporting the device ID and location back to the cloud. This is passive tracking (the UWB tag is not broadcasting its location). For this to work, millions of mobile devices must become a de facto spy network, constantly scanning and reporting the ID of any UWB tag they encounter.

If person A wants to monitor the activity of person B, all person A needs to do is conceal a UWB tag in clothing, a purse, book bag, vehicle, anywhere. It needs minimal or no power and it doesn’t need to broadcast its location. The ”network” of UWB devices (phones) are constantly polling, detecting that tracker, and reporting back the tracker ID and their location. The phones are oblivious to the purpose or intent of that tag. Person A never really had to “spy” on Person B - everyone else did it for them. Even if Apple terminated Person A’s ability to see the tag’s location history, the network of UWB devices are still reporting that tag every time it is encountered.

Phone manufacturers will not want you to disable UWB because it will undermine their efforts to monitor everything humanly possible. Expect victory stories to be brought forth early on about toddlers being rescued from kidnappers because a tag was sewed into a jacket. Later, the backlash will come: cheating spouses will be tracked to a lover’s house and murdered. Congressional hearings will be conducted to ask Apple and others what they’re doing to protect people’s privacy. No power will be relinquished.
Enemy of the State wasn't just a good movie.
 
People do realize Samsung have people on the look out for any Apple patent and then put out something along to that patent and calls it first.
 
AirTags aren't a real commercial product.

They were made for in-house purposes, to develop the Find My network that was just opened to third parties.

Prove me wrong.
 
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Accurate then, accurate now.
 
As the image describes, could these be used in luggage checked in with airlines? Would the x-ray scanners mess these up in anyway or be suspicious to TSA? If not these would be a great way to not lose luggage when flying.
 
So AirTags for $49.99 sounds about right. Pricey. If there was a wallet sized one, I'd be interested. Maybe also car keys and luggage. But you're getting pretty expensive pretty fast once you start talking about 3+.
 
People do realize Samsung have people on the look out for any Apple patent and then put out something along to that patent and calls it first.

No, we don't realize things that aren't true. I'm pretty sure that Samsung, a huge industrial conglomerate, which produces LCD and LED panels, mobile phones, memory chips, NAND flash, solid-state drives, televisions, digital cinemas screen and laptops, and makes a lot of Apple's chips and screens, doesn't need Apple's help. Just like Apple doesn't need anyone's help in designing things either.
 
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