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Since when has Apple ever been first to market for anything? It’s their strategy to NOT be first to market, let the other guys figure out all the bugs and then they launch a product that does it better.

Absolutely true, and yet people here keeps saying that all manufacturers (but especially Samsung) copy Apple. In reality they all copy each other, and they all put out similar products since they are competing in the same market. And if anything it is Apple who is usually late in adopting new technologies or releasing a new product category.
 
Guess I am still not sold on the marketing side, especially at $40+ each. If stolen, a thief would simply remove them. Around the house, I guess my home isn't so cluttered that I need to add a tracking device to anything. What would you track, using a tile, that cannot or is not already being tracked?
A dropped wallet.
 
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