To me, it's a virtuous cycle. As Apple continues to be profitable, it has more resources with which to funnel into continued R&D of more features for the iPhone. Features that will improve the user experience.
Yes, that's a common fan excuse for Apple's high profits... the claim that they need all that extra money for R&D. Poor, poor Apple
However, apparently Apple doesn't think so. Between 2007 and 2015, Apple spent about $29 billion on R&D. Yet even after paying for that R&D, they were still left with $230 billion in net profit.
Moreover, Samsung spends twice as much on R&D, with far less profit.
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So no, clearly Apple does not need such extreme profits for R&D. It's actually kind of insulting that anyone would think so:
For years under Jobs they spent very little compared to other companies. This is greatly because Jobs stayed focused on a few markets, and didn't allow development on products that wouldn't be sold or wouldn't be hugely profitable.
In fact, until his death, Apple spent less than $2 billion a year on it. Heck, Apple only spent about $150 million developing the iPhone, and $100 million of that was buying test equipment.
Since then, Cook has ramped up the budget to be about four or five times as much. Probably in hopes of actually getting something for his "pipeline of amazing things".
I don't see anything wrong with Apple's immense profits.
Sure, as long as they can get it, more power to them.
At the same time, it seems as strange to brag about Apple profits, as it would be to brag that your favorite gas company is the richest in the world. Maybe a millennial generation thing?
As a child of the hippy era, I would praise other companies who are also willing to sell less profitable devices, so that as many people in the world can have access to them.
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