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Apr 12, 2001
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Google has urged Apple to adopt Rich Communication Services (RCS) in its Messages app in a "lyric explainer video" for Drake's "Texts Go Green."

General-Apps-Messages.jpg

RCS is designed to replace SMS messaging and touts support for higher resolution photos and videos, audio messages, bigger file size, improved encryption, and more. Google has advocated the new communications protocol for several years.

Google's senior vice president of Android, Hiroshi Lockheimer, has repeatedly tried to persuade Apple to adopt support for RCS, and now, a video posted on the official Android Twitter account once again urges Apple to support RCS.



The video seeks to explain the meaning behind a song called "Texts Go Green," the third track on Drake's latest album, "Honestly, Nevermind," which explains the need to move on from a toxic relationship. The title is a reference to how when an iPhone user is blocked, they no longer see their messages sent as blue iMessage bubbles and send green SMS bubbles instead. "If only some super talented engineering team at Apple would fix this," the video says.

Apple is the last major RCS holdout, as U.S. carriers that include Verizon, AT&T, and T-Mobile have adopted RCS support for Android devices. Apple has not commented on whether it plans to add RCS support in the future, so the company's position is still unknown.

Article Link: Sarcastic Android 'Lyric Explainer Video' Urges Apple to Adopt RCS in Messages
 

Googlyhead

macrumors 6502
Apr 19, 2010
483
277
What’s actually the complaint / proposal / demand?
That RCS is supported as a fallback to iMessage?

My simple thought is that having the basic SMS fallback (and be identified as such) is particularly beneficial, so I wouldn’t want to see that go if RCS has to be a replacement.
Replace iMessage with RCS? Not sure if Apple would want to (and I don’t know enough to conclude if one is better than the other).
Have RCS as an alternative for non- iPhone/iMessage users? Fine, as long as there’s still the SMS fallback, but I can’t see Apple wanting to add a competing option to iMessage.
 

giggles

macrumors 6502a
Dec 15, 2012
905
952
What’s actually the complaint / proposal / demand?
That RCS is supported as a fallback to iMessage?

My simple thought is that having the basic SMS fallback (and be identified as such) is particularly beneficial, so I wouldn’t want to see that go if RCS has to be a replacement.
Replace iMessage with RCS? Not sure if Apple would want to (and I don’t know enough to conclude if one is better than the other).
Have RCS as an alternative for non- iPhone/iMessage users? Fine, as long as there’s still the SMS fallback, but I can’t see Apple wanting to add a competing option to iMessage.

They never flesh it out, they just wave their fist in the general direction of Apple.

iMessage is a dynamic platform with new features added by the year, and God knows what Apple has in store for it.

Even if Apple somehow supported RCS in "hybrid" iMessage+RCS group chats, it's not like the Android guy wouldn't be left out anyway the minute someone started (to mention the latest addition to iMessage, coming in iOS16) a SharePlay session. Group chats will always be disrupted by new iMessage features. Unless we want to stifle iMessage innovation and freeze its features to avoid leaving Android users behind.
 
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