Here's the hoping 2015 brings that..... I'm also hoping that ApplePay 2.0 rolls out with a merging of loyalty cards and what not, the rumors flew that Apple was going to release that early, but I guess that was a dead rumor waiting to happen.
Passbook as it is currently is almost good enough depending on the card. My Walgreens card shows up as a notification on my lock screen when I'm near my local one, for example. Tapping loyalty cards would be nice though.