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Schiller could drop the Apple Boom

What if Schiller did this

http://uk.youtube.com/watch?v=doVyNVxovX8

4:54 in, but with Snow Leopard?

Remember, that at WWDC 2005, Jobs told the audience, that Apple had been working, for 5 years, on giving OS X a double life?

What's not to have stopped Apple having done this again, ever since the Intel transition?

Some of the dialogue:

Big topic, transitions...
1 - 68k to PowerPC
2 - OS IX to OSX ("and it has set Apple up for the next 20 years")
"we want to constantly be making the best computers..."
3 - PowerPC to Intel processors
"For you now, for our customers next year"...
"as we look ahead, even though we have great products right now, and to come, as we look ahead we can envision some amazing products, but we don't know how to build them with the future [powerPC] and that's why we're going to do this [Intel transition]

2 keys things -
Performance
Power consumption (performance per watt)

When we meet this time next year, our plan is to be shipping Macs with Intel processors by then...Planned a transition by end of 2007 (2 year transition)

"I have something to tell you"

4:54

"Mac OS X has been living a secret double life, for the past 5 years"


"Had teams doing the just in case scenario
Rules: Designs for OS X
#1 Designs must be processor independent,
#2 Every project must be built for both PowerPC and Intel

"Every release of Mac OS X has been compiled for PowerPC and Intel
has been going along for the last 5 years.... just in case. Cross platform by design.

-> Demo
 
security

When Snow Leopard ships, Tiger will lose security update support, according to Apple's own policy.

That means an iMac bought in August 2007 will be unprotected on the Internet in March 2009. That is 17 months after purchase.

Ooooh, I'm shaking in my boots... I don't know what you're worried about, but I'm still running panther.9 and the only security issues I've ever run into were from Apples own "security updates" which I quickly gave up on.
 
What if Schiller did this, but with Snow Leopard?

Remember, that at WWDC 2005, Jobs told the audience, that Apple had been working, for 5 years, on giving OS X a double life?

What's not to have stopped Apple having done this again, ever since the Intel transition?

I have absolutely no idea what you're insinuating here. What double life would Snow Leopard be leading?
 
Apple does not compete like that, the will release on their own schedule. 10.6 will come in the first qtr, windows 7 in mid year. 10.7 I would guess late 09- mid 10

What ? You'll be lucky to see 10.7 before 2011 (they might just squeeze it in Q4 2010).
 
though perhaps our difference of opinion is about the large speed increase - i use the following apps regularly - mail, word, excel, pages, evernote, safari, address book, iPhoto, iWeb, calendar, sync services, keynote and powerpoint. i also play with lightroom and photoshop. i just dont believe i am going to notice an amazing speed difference. now if i was encoding a lot of video and doing a lot of graphics maybe - but the user base seems to be in several camps. "arty" users, home users, Students, cool business users etc. how many of them are going to notice a difference?

That's the whole point of Snow Leopard, and you're missing it. Multicore optimization for audio/video encoding is already close to perfection. Run handbrake on a Mac Pro with 8 cores, if you're converting some HD signal, there is a good chance your 8 cores are running at 100% already, no need for Snow Leopard. While Snow Leopard will allow you to run Handbrake on 256 cores on your GPU, this is not a breakthrough. It's the same technology simply scaled up.

The real breakthrough, and what we're all hoping from SL, is efficient use of multiple cores (whether they're on a CPU or on a GPU) EVERYWHERE in the OS. That means Mail is faster, Safari is snappier, no more beachball on Aperture, ... Everybody should benefit, provided you have the appropriate hardware.
If SL delivers on this, Apple will have a clear lead in terms of raw performance over every other single OS, Linux included. And will be more than entitled to charge end users for SL as they did for Leopard...

Let's see if they match the hype !
 
That's the whole point of Snow Leopard, and you're missing it. Multicore optimization for audio/video encoding is already close to perfection. Run handbrake on a Mac Pro with 8 cores, if you're converting some HD signal, there is a good chance your 8 cores are running at 100% already, no need for Snow Leopard. While Snow Leopard will allow you to run Handbrake on 256 cores on your GPU, this is not a breakthrough. It's the same technology simply scaled up.

The real breakthrough, and what we're all hoping from SL, is efficient use of multiple cores (whether they're on a CPU or on a GPU) EVERYWHERE in the OS. That means Mail is faster, Safari is snappier, no more beachball on Aperture, ... Everybody should benefit, provided you have the appropriate hardware.
If SL delivers on this, Apple will have a clear lead in terms of raw performance over every other single OS, Linux included. And will be more than entitled to charge end users for SL as they did for Leopard...

Let's see if they match the hype !

The real hope is that Apple can take enough risk out of MultiCore work for the 3rd party developers who are struggling can go multi-core. (CAD I'm Looking At You). As they no longer need to worry about low level stuff just the stuff that defines thier product.
 
Going to conduct my own tests. :cool:
MBPtest.jpg
 
That's the whole point of Snow Leopard, and you're missing it. Multicore optimization for audio/video encoding is already close to perfection. Run handbrake on a Mac Pro with 8 cores, if you're converting some HD signal, there is a good chance your 8 cores are running at 100% already, no need for Snow Leopard. While Snow Leopard will allow you to run Handbrake on 256 cores on your GPU, this is not a breakthrough. It's the same technology simply scaled up.

The real breakthrough, and what we're all hoping from SL, is efficient use of multiple cores (whether they're on a CPU or on a GPU) EVERYWHERE in the OS. That means Mail is faster, Safari is snappier, no more beachball on Aperture, ... Everybody should benefit, provided you have the appropriate hardware.
If SL delivers on this, Apple will have a clear lead in terms of raw performance over every other single OS, Linux included. And will be more than entitled to charge end users for SL as they did for Leopard...

Let's see if they match the hype !

ok - my cynicism is perhaps affecting me. lets hope everything is snappier. if as you say it makes a complete difference to me - i will buy it, but it will have to be a real noticable difference.
 
What if Apple has been working on the fundamentals of Leopard, to upgrade to Snow Leopard for a while. It seems Microsoft has been doing a lot of work on concurrency, and if you look around, you can see this - they had a lot on show at their recent conference. Would Apple be so far behind that they'd be bringing in parallelism through Grand Central, without doing the ground work first? We've heard it seems, nary a peep about this, yet they're touting Grand Central. Surely that means they've done a heck of a lot - they're bascially saying they've to a degree solved a problem that's been out there for a while, and neither Intel nor Microsoft has satifactorily solved.
The other thread being OpenCL - use of GPU power. Itself parallel, due to the hardware nature.

To try and make the point clearer - If Apple has been doing a lot of work behind the scenes (they pushed through OpenCL in a record time, so who's to not say that they weren't ahead on preparations for both what the spec would be, and also, crucially, what they are going to be doing with it.
The PA Semi, the Imagination Technologies, the NVIDIA links, the current MBP graphics set up, and the upcoming Nehalem CPUs - it's a big potential spring board if Apple has the software tech lined up to fully utilise it.

What if Schiller wowed us with stuff Apple had kept secret - The Intel transition is an example of something that was squirreled away for 5 years. They could have had 2 years or so for further work, when they knew for sure they were going Intel.
A lot of things relate in the transcript
- The whole use of what Apple was looking for, that caused a shift to Intel (performance and performanceper watt)
- How OS X had "has set Apple up for the next 20 years"
- their laudable statement that they "want to constantly be making the best computers..."
- How they primed developers for a shift - and presumably with Snow Leopard, the 64-bit shift is there, and there are others to be made (recoding for concurrency in mind).

Or not - wonder what might be being inferred as being delayed that was originally on track for MWSF 09?

Edit - Would Apple celebrate 25th of the 1984 ad? El Reg wiki And wasn't Schiller pretty good at the Paris expo in 2004, I seem to recall?
 
I hope sooo.

After leopard being the buggiest os's that i have ever used on the mac side.

I refuse to use leopard due to the huge ammount of problems i have had!

Snow leopard looks promising though.
However if they don't get the new huge features tied down and bug free it may end up being yet another leopard.

I hope apple go down the upgrade route though and give it out either free (yeh right...never happen) or half price (hmmm...doubt it)


Then again they may as well sell it as an entirely new version as in...not an upgrade copy.

I'm getting excited about snow leopard. The new intel support (full on, no ppc to slow the yss down) fu;l 64bit unlike the **** in leopard.

Come on apple give me a reason to be a mac fan once again!
 
<snip>

To try and make the point clearer - If Apple has been doing a lot of work behind the scenes (they pushed through OpenCL in a record time, so who's to not say that they weren't ahead on preparations for both what the spec would be, and also, crucially, what they are going to be doing with it.
The PA Semi, the Imagination Technologies, the NVIDIA links, the current MBP graphics set up, and the upcoming Nehalem CPUs - it's a big potential spring board if Apple has the software tech lined up to fully utilise it.

</snip>

Good point - but I think Snow Leopard has been worked on before Leopard was even released. I know Steve said that they began working on Snow Leopard as soon as Leopard was out, but Snow Leopard might have been in production in one of the labs for testing to see what they could get out of the new technologies.
 
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