Interesting. i was told u have to bring it in to be inspected if you didn't buy apple care when buying the ipad. I took mine in 2 days ago when i added apple care + and they barely looked at it..
If you go to the store to purchase AC+, the genius is supposed to make at least a cursory examination (device working, no cracked screen or obvious signs of trauma).
If you call Apple on the phone to purchase AC+, only s/n and proof of purchase is required. Quote from Apple's web site explaining there are (2) ways to get AC+:
•At an Apple Retail Store (if AppleCare+ is purchased separately from iPad, a Genius Bar appointment, inspection of the iPad, and proof of purchase are required).
•By calling 1-800-275-2273 (requires proof of purchase).
•By calling 1-800-275-2273 (requires proof of purchase).
I pre-ordered my iPad and received it on launch day. I called last week and added AC+. All they needed was my s/n and credit card info (they already had proof of purchase, since I bought it direct from Apple.)
And "NO", my iPad is not damaged. I decided AC+ was a good value, given the combination of: (1) Extra year defect warranty, (2) Accidental damage coverage, and (3) Express Replacement Service. It also provides another 1-3/4 year of technical support, but why do I need that when I can find any answer I need on MacRumors?