I can justify the aesthetics and the sapphire display, which is of importance to me, but for others, a $750 44 millimeter Apple Watch is clearly out of their price point range, when they can opt for an aluminum for significantly less and still have the same watchOS experience.
My wife and I bought our original Watches together and upgraded to Series 4 together. If one of use went with the stainless model, we both would have. Multiplying the price difference by 2 definitely factored into the decision.Bingo. Or at least understand that if you buy the SS and upgrade annually, or maybe even every second year, you are choosing to pay a higher price. There's absolutely nothing wrong with that, either.
If it was just one watch, I might have considered the stainless model a bit more this year.