Like, writing it into an app, actually uploading it to the AppStore, and not telling anyone there's a live exploit being downloaded by users?
Sorry my French, but FFS the app IN THE APPSTORE AND REVIEWED BY APPLE had no _malicious content_ or the exploit itself.
Watch the friggin video, it's explained there.
As it looks right now, the exploit is the smaller news here. The bigger is the seemingly useless app-review.