Yep, and who in their right mind would pay that much for something that Apple will obsolete in 2 years.
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Selfridges Apple Watch Pop Up Shop Shuts Down
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Yep, and who in their right mind would pay that much for something that Apple will obsolete in 2 years.
Regent Street store is a short walk away (which is probably why this pop-up was closed anyway).
Not Apple, but Tim Cook. I am amazed the Board has confidence in him at this point. I guess a high stock price is all it takes to keep his job at this point (even tho the stock under performed compared to the overall stock market itself in 2016).
Apple is now a consumer electronics company and that's all. Sad really to see this new downturn. Apple lacks clear vision towards the future and I doubt anyone in the SVP level has it either (look at how bad the App store in general and review process specifically was until Phil "The Shill" took over).
The Bean Counters are running Apple again. And this time there is no Steve Jobs to come in at the 11th hour to turn things around.
HobeSoundDarryl
macrumors G5
Or perhaps Apple thinks there is a big market for form over function with the same people that apparently spend tons of money propping up the whole fashion industry, apparently buying stuff like this...
and
...and similar. I tend to get around myself but just about never see almost any of that kind of thing "in the wild" (including the relatively, "well-to-do" wilds). And yet year after year, it keeps parading down runways and apparently somebody's- lots of somebodies- buy enough of it to keep the whole cycle going.
In fact, presumably there's so much money in that maybe Apple thought it could take a bite out of those same wallets with a piece of technology for the wrist... by executing a variety of atypical Apple marketing campaigns & strategic placements that seem to be more in line with that kind of prospective buyer.
Did it work? Hard to say. Apparently Apple did sell a lot of watches, including some priced at the highest price points (in spite of having the exact same functionality as those at the lowest price points). Go figure.
I like my Apple Watch, though happy that reality is setting in, in regards to apple thinking they were a fashion brand and not an electronic consumer company.
Wish they were still a computer company though.
Wish they were still a computer company though.
Apple planned to target the AppleWatch towards the watch market but instead, it took hold in the fitness market. The Watch Edition is now $1,700 instead of $20,000 and the Sport is the standard version, selling far more than the intended standard Watch in stainless steel.
As expected, they're recalibrating for that. Their message changed, geared to fitness and so will their retail locations, moving from the luxury market into sports centric, like Nike Stores.
As expected, they're recalibrating for that. Their message changed, geared to fitness and so will their retail locations, moving from the luxury market into sports centric, like Nike Stores.
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HobeSoundDarryl
macrumors G5
This post makes me sad, especially the last line, but I liked it anyway because truth.
[doublepost=1483484629][/doublepost]
I love the two guys on the bottom left. They just have this look on their face that says "Kill me now, I can't believe this is my life."Or perhaps Apple thinks there is a big market for form over function with the same people that apparently spend tons of money propping up the whole fashion industry, apparently buying stuff like this...
and
...and similar. I tend to get around myself but just about never see almost any of that kind of thing "in the wild" (including the relatively, "well-to-do" wilds). And yet year after year, it keeps parading down runways and apparently somebody's- lots of somebodies- buy enough of it to keep the whole cycle going.
In fact, presumably there's so much money in that maybe Apple thought it could take a bite out of those same wallets with a piece of technology for the wrist... by executing a variety of atypical Apple marketing campaigns & strategic placements that seem to be more in line with that kind of prospective buyer.
Did it work? Hard to say. Apparently Apple did sell a lot of watches, including some priced at the highest price points (in spite of having the exact same functionality as those at the lowest price points). Go figure.
Aww, I was hoping for the headline 'Selfridges Apple Watch Pop Up Shop Pops Off'.
Pop-up shops/stores are of course usually temporary so I don't know whether too much should be read into this. Also it's natural that Apple tried to position the Watch as a luxury item when it first launched, whereas I think it's really just nicely-designed consumer electronics (and there's nothing wrong with that).
I hope the Pop-up Pirate bought everything he wanted...
Oh good.
Pop-up shops/stores are of course usually temporary so I don't know whether too much should be read into this. Also it's natural that Apple tried to position the Watch as a luxury item when it first launched, whereas I think it's really just nicely-designed consumer electronics (and there's nothing wrong with that).
I hope the Pop-up Pirate bought everything he wanted...
Oh good.
And what would be the reason for the change in focus?
Could it perhaps be.........poor sales?
Or perhaps Apple thinks there is a big market for form over function with the same people that apparently spend tons of money propping up the whole fashion industry, apparently buying stuff like this...
and
...and similar. I tend to get around myself but just about never see almost any of that kind of thing "in the wild" (including the relatively, "well-to-do" wilds). And yet year after year, it keeps parading down runways and apparently somebody's- lots of somebodies- buy enough of it to keep the whole cycle going.
In fact, presumably there's so much money in that maybe Apple thought it could take a bite out of those same wallets with a piece of technology for the wrist... by executing a variety of atypical Apple marketing campaigns & strategic placements that seem to be more in line with that kind of prospective buyer.
Did it work? Hard to say. Apparently Apple did sell a lot of watches, including some priced at the highest price points (in spite of having the exact same functionality as those at the lowest price points). Go figure.
that's called inspiration. it's not intended that people buy those runway clothes. it's setting up the trend for designers.
I have a 38mm gold edition watch. I've been trying to offload for months now and no bites, want to buy it for half of that? lol
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HobeSoundDarryl
macrumors G5
And yet, the typical models that really make it get paid fortunes from this machine that will then dress them up like that year after year. Who buys all that stuff? I just don't know. But there is apparently a ton of money in that space to prop all that up and I don't blame Apple for trying to bite into those wallets.
Maybe Apple needed nude models wearing nothing but the watch parading down runways?
Or maybe "Thing" from the Addams family wearing the watch on the stub "walking" down runways?
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Or perhaps Apple thinks there is a big market for form over function with the same people that apparently spend tons of money propping up the whole fashion industry, apparently buying stuff like this...
and
...and similar. I tend to get around myself but just about never seen almost any of that kind of thing "in the wild" (including the relatively, "well-to-do" wilds). And yet year after year, it keeps parading down runways and apparently somebody buys enough of it to keep the whole cycle going.
Wow. Are you seriously that provincial? Fashion shows aren't all about presenting clothes meant to be worn. It's a form of art. Just like prototype cars are totally wild and unfeasible. Nobody expects those cars to be sold.
There's no connection whatsoever to the AppleWatch which was designed and built to be sold, worn and used in the real world.
HobeSoundDarryl
macrumors G5
Don't be so literal. I was somewhat* joking with that post.
*somewhat because I do suspect Apple may have been trying to position the Watch at least partially for that kind of audience... you know, the watch buyers who "do not intend to wear them" because they are their bands are "some form of art"
*somewhat because I do suspect Apple may have been trying to position the Watch at least partially for that kind of audience... you know, the watch buyers who "do not intend to wear them" because they are their bands are "some form of art"
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Shocker, the sales of a $17,000 Apple Watches are poor. Hmmmm.... Did Cook think it was going to sell like hot cakes? That product was DOA!
That's actually pretty crazy to hear. I'm sure people are betting they will appraise in value in the long term. I would think those devices are just display pieces. Will be interesting to see what happens in 5 years.
Apple's approach was completely off the mark, and who in there right mind as a CEO would approve that plan. It's nuts! It's good to take risks, but a 10k watch? 10k watches for celebrities? That is really bad product planning. Makes you think who is really in charge of Apple, because obviously Tim Cook is sleeping on shift.
EXACTLY!
When I first heard those prices, I was sure Apple would offer internal upgrades. I really thought that they would make the bottom able to be swapped out for additional censors in the future too. Thus, it would make people more willing to shell out 1000 for a premium item and high end watch bands as you know you will be able to use them in the future.
Heck, even gold watches might make sense in that case. Anyways, we know how Tim proceeded, and where we are with the wearable market.
considering you can't even buy a series 2 its not surprising sales aren't great
I might be in the minority here but I really hope this experiment with 'luxury' at Apple is at an end.
In my opinion, Jony wanted to do it, and that was all there was to it.
Reality setting in? I think their egos take longer than that To adjust after only a couple of down quarters.
You're spot on with them not being a computer company though. Mind you, even Steve ok'd the drop of "computer" between the Apple and the Inc.
Not sure the plan was to let Macs go stale while focusing on watches & emojis.
Apple gave a shot selling the V1 to the high end market and it failed hard. I have the AW V2 Nike +. The cheapest model. Honestly I don't see the point of spending too much on a tech that in couple years will be obsolete. I don't mind paying thousands on a timepiece like Rolex, Omega, Piaget, etc. that can last a lifetime. Apple tried to lure that crowd and failed.
As sport device, I love it. My Nike + is really helping me push harder on running/swimming. Still, I use my Omega on social occasions.
As sport device, I love it. My Nike + is really helping me push harder on running/swimming. Still, I use my Omega on social occasions.