I think a quick software update release from Apple would be smart. Even one that just fixed a couple small bugs and added an extra face or something. That may be the one thing that really makes the watch different than many others. The Citizen you bought is the exact same as it was 4 years ago. Reminding customers that the watch can evolve would be a smart move I think.
Right, same functionality. There is only so much that can be done in software.
What I forgot to mention is that I was hoping (based on the many rumours before the Watch was announced) that it had more sensors. I think future iterations will have them, but that's something that can't be added in software. I also think it will get a tad thinner. The watch currently sits quite high on the wrist (even the 38mm).