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A new Sensor Tower report claims Apple's App Store generated $41.5 billion revenue globally in the first half of 2021, representing 22.1% growth compared to the same period last year.

1h-2021-app-revenue-worldwide-sensor-tower.jpg

The app market research firm says consumer spending on in-app purchases, subscriptions, premium apps and games in the App Store was 1.8 times the revenue generated by Google's Play Store, which generated $23.4 billion over the same period.

Despite App Store spending, however, Google Play is projected to enjoy stronger year-on-year growth overall because of activity in markets still feeling the impact of the global health crisis.

In the first half of 2021, the App Store has grown 22.1 percent from about $34 billion in the H1 2020, a little more than seven percentage points lower than the 29.3 percent growth experienced during 1H20 due to accelerated spending during the onset of the COVID-19 pandemic.

Google Play's revenue in H1 2021 has grown 30 percent from $18 billion in 1H20, over four percentage points higher than the 26.8 percent growth experienced last year when compared to the same period in 2019. The outsized Y/Y revenue growth on Google's marketplace is being driven by markets such as the Philippines, where COVID-19 has resulted in continuing business closures and quarantines.

TikTok maintained its dominance in the top grossing mobile apps worldwide for the first half of 2021. Consumers are believed to have spent more than $920 million on TikTok in the period, up 74% when compared to the year-ago period.

Meanwhile, YouTube held onto its spot as the second highest-grossing non-game app, with an estimated consumer spend of $564.7 million. Tinder ranked third with an estimated revenue of approximately $520.3 million, while Japanese comic reader Piccoma and Disney's streaming platform Disney+ sat in fourth and fifth place, respectively.

1h-2021-top-app-revenue-chart.jpg.jpg

An estimated 72.5 billion app downloads took place globally across both stores in 1H21, up 1.7% from 71.3 billion during the year-ago period. That figure pales in comparison to the 25.7% year-on-year growth experienced by app adoption last year when compared to the first half of 2019.

Global app spending reached almost $65 billion across iOS and Android in the same period, with the vast majority of money spent on games, which accounted for approximately $26 billion of the estimated $41.5 billion generated by Apple.

Apple is facing several threats to its highly lucrative App Store model, which has come in for criticism from some developers and antitrust bodies for its commission rate policy and alleged anticompetitive practices, including the pre-installation of Apple's apps on its own devices.

U.S. House lawmakers this month debuted sweeping bipartisan antitrust legislation in the form of six different bills aimed at major tech companies like Apple, Amazon, Facebook, and Google. The legislation targets the companies' market power in the areas of online commerce, advertising, media, and entertainment. One piece of legislation in particular, the non-discrimination bill, would prevent Apple from blocking users from deleting pre-installed apps.

Article Link: Sensor Tower: iOS Users Spent $41.5 Billion on Apps in First Half of 2021, Up 22% Year-on-Year
 

DelayedGratificationGene

macrumors 6502
Jan 11, 2020
458
1,063
Wondering why MacRumors didn’t pick up Apple filing for Epic judge to consider NCAA decision? Only Appleinsider highlighted. I’m no lawyer but from available commentary it seems like a pretty significant positive for Apple in the case. The media was literally all over the case reporting on what the judge had for lunch while happening so why not at least report this significant development now?
 

swm

macrumors 6502
May 29, 2013
460
781
wow. so google one (basically iCloud+ alike) is the top grossing app over at the play store? in this case why don't we see the revenue from roughly 600M paid iCloud subscribers?
also it would be also nice to see the 'per capita' revenue in both case... as the size of the subscriber base is quite different
 
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I7guy

macrumors Penryn
Nov 30, 2013
29,381
17,788
Gotta be in it to win it
Considering Androids global marketshare. It shows the average Android user is a total cheapskate compared to the average iOS/iPad OS user.
QED...and thus the above is proved. I wonder how off Sensor Tower is because the article starts with: "A new report by Sensor Tower claims...."

And Apple stole about $3 billion of that thanks to their App Store monopoly. Change can't come soon enough
I wouldn't hold my breath if what you mean by soon enough far out into the future in spite of all of the churning. But to your point, you're right. Apple hired "hit men" to hold guns to peoples heads who had iphones forcing them to buy a paid app from the app store. /s
 

jlc1978

macrumors 601
Aug 14, 2009
4,008
2,446
It's pretty amazing how Apple and others have created marketplaces where developers can sell their products for almost no upfront costs beyond developing the app; and still keep 70% of the sales price. If the same model existed today as did in the 80's I'd bet 90% or more of the apps on the app store would not exist because developers could not afford the upfront costs of marketing, distribution, production, etc. for a hoped for enough sales to cover them and make a living off of their 30% cut of retail.
 

I7guy

macrumors Penryn
Nov 30, 2013
29,381
17,788
Gotta be in it to win it
It's pretty amazing how Apple and others have created marketplaces where developers can sell their products for almost no upfront costs beyond developing the app; and still keep 70% of the sales price. If the same model existed today as did in the 80's I'd bet 90% or more of the apps on the app store would not exist because developers could not afford the upfront costs of marketing, distribution, production, etc. for a hoped for enough sales to cover them and make a living off of their 30% cut of retail.
100%. "Back in the day" one had to bear the cost of printing, duplication, shipping etc. A major investment for a major risk. Here Apple has made it so the risk isn't in the financials...it's in the ability to succeed....which is the way it should be.
 

alien3dx

macrumors 68020
Feb 12, 2017
2,134
505
It's pretty amazing how Apple and others have created marketplaces where developers can sell their products for almost no upfront costs beyond developing the app; and still keep 70% of the sales price. If the same model existed today as did in the 80's I'd bet 90% or more of the apps on the app store would not exist because developers could not afford the upfront costs of marketing, distribution, production, etc. for a hoped for enough sales to cover them and make a living off of their 30% cut of retail.
your word is confusing.. no upfront cost. .It's like you never do business at all.
 

69Mustang

macrumors 604
Jan 7, 2014
7,881
15,025
In between a rock and a hard place
Considering Androids global marketshare. It shows the average Android user is a total cheapskate compared to the average iOS/iPad OS user.
I wouldn't be so quick to make snap judgements. I mean look at the Top 10 spends. Doing what you did, I could say the iOS/iPad OS user, based on how much more they spend, is simply a more vacuous, shallow social media fiend, who's hyper horny. Considering all the streaming they appear to be doing, it would seem they're living the "Netflix and chill" life to the fullest. :D They spend more money on trivial stuff, so yay I guess?
 

alien3dx

macrumors 68020
Feb 12, 2017
2,134
505
100%. "Back in the day" one had to bear the cost of printing, duplication, shipping etc. A major investment for a major risk. Here Apple has made it so the risk isn't in the financials...it's in the ability to succeed....which is the way it should be.
Upfront cost a lot - promotion , paid influencer gamers, marketing online/offline. Unless you're developer own backyard it's diff matter. Not forget original software, audio , hardware ,staff. rental so on.
 
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Shirasaki

macrumors G5
May 16, 2015
13,015
7,050
Surprise, surprise. Among the top 10 apps for revenue in App Store, FIVE of them are Chinese apps. TikTok. Tencent Video. IQIYI. Youku. QQ Music. What’s even more ironic is Tencent Video snatch’s 6th place WITHOUT Google Play Store Revenue, and 8th for IQIYI. Apparently iOS users pay so much, they can completely keep their companies afloat without Google Play Store. No wonder why Chinese companies don’t miss Google Play Store even a little bit.

Also…WHERE ARE THOSE FREEMIUM GAMES??? /s
 

I7guy

macrumors Penryn
Nov 30, 2013
29,381
17,788
Gotta be in it to win it
Upfront cost a lot - promotion , paid influencer gamers, marketing online/offline. Unless you're developer own backyard it's diff matter. Not forget original software, audio , hardware ,staff. rental so on.
Sure back in the day it was like this. Today, there is not an upfront marketing costs, distribution costs, accounting costs. Sure you can do it if you want, but Apple does it for you.
 
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citysnaps

macrumors G3
Oct 10, 2011
9,086
17,816
Wondering why MacRumors didn’t pick up Apple filing for Epic judge to consider NCAA decision? Only Appleinsider highlighted. I’m no lawyer but from available commentary it seems like a pretty significant positive for Apple in the case. The media was literally all over the case reporting on what the judge had for lunch while happening so why not at least report this significant development now?

Did you email one of the MR writers/editors with your question?
 

alien3dx

macrumors 68020
Feb 12, 2017
2,134
505
Sure back in the day it was like this. Today, there is not an upfront marketing costs, distribution costs, accounting costs. Sure you can do it if you want, but Apple does it for you.
why does apple need to know developer accounting cost ? apple not big 4 auditor lol. They will pick random to promote and give the platform just that all. So as google play store.

The only diff apple and google play , apple fee reduce to 15% for digital item purchase which company sales lower then 1 million.
 
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