Hi, I got my Apple Watch (Aluminum, ION-X glass) in December and within a few days of normal use (every day use, office job, running, swimming, NO maintenance stuff @home, no squash or other rough sports) the first two thin vertical scratches started to appear, the deep dent right below the middle within 5 days. About one and a half month later I think it's pretty heavily scratched considered what I do with it. The aluminum case itself is spotless: I checked my coats and jackets on metal buttons and zippers around the left wrist, but nothing... I went to the Genius Bar and they looked surprised but still considered it 'cosmetical damage'. Other people I know have older ion-x watches and no wear at all. Off course it's user damage, that's without question, it's just that the watch (at least my one) seems in no way scratch resistant. Since the rate of deterioration is so steep I wondered if there's a problem with my particular watch, the specific batch or maybe the coating.? (Especially visible in the right upper corner) Maybe something like what happend with the coating on some of the MacBookPro Retina's? It did not fall, I didn't trip over I'm still trying to figure out if there's something specific I did... - Is there anybody that encountered the same problems (so no special use, but a NOT very scratch resistant watch)? - Is there a way to report this to Apple Quality Control or get it checked (the Genius only checked superficially)? I own a lot of Apple stuff and nothing scratched as easy as the this new and 'scratch resistant watch' So I feel a bit disappointed too... to be truly honest.. Thx for your answers!