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Sharp President Confirms Shipments of Displays for New iPhone this Month
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Yeah, it seems like a great display tech for all the reasons you indicated, plus it's apparently thinner.
The CPU will be interesting. I don't think Apple needs to follow other manufactures with Dodecacore THz processors, but I'd figure they'd want to boost it some. I think we'll see a new CPU and not a [smaller] A5 or A5X.
For me, it's all about "availability", that's a factor of battery life, stability and what I guess I'd call perceived performance (vs. benchmarks), with battery life being very critical.
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Part of me hopes that all of this is smokescreen, I'd love for a true surprise from Apple, but reality dictates otherwise.
Afterall...with the monolith the company and supply chain have become, can we realistically expect any real secrecy once production starts ramping? My guess is no.
Although...no part leaks yet for the rumored Ipad Mini...so its either bunk or there is still hope for secrecy. Its half the fun with Apple, I dont' want to see it go away
Honestly, in terms of the iPhone, we've seen it. The surprises will come in the form of new features exclusive to the phone and accessories.
I think the smaller iPad will come out. The Retina iPad didn't leak, neither did the Retina Mac, so we have a good shot.
…. Apple is happily building an Apple tv set or an iOven or whatever
My guess. As the new head of retail, John, was boss of Dixons, a domestic electronics chain, I think the next big product will be a vacuum cleaner called…iSuck.
Haha! I had to look this up...
Jobwin's Law: the rule that if given enough time in any online discussion about Apple, someone will eventually make a comparison to what Steve Jobs would have done differently (a variation on Goodwin's law)
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1) I think your bang on. However...
2) This is also a distinct, if not remote possibility
4" display, but only taller not wider I am sure effectively making the screen a worthless upgrade in size. I read more text on my phone then I watch movies so having a 16:9 aspect ratio is just stupid. They should have kept the same aspect ratio and prevented fragmentation.
effectively making the screen a worthless upgrade in size. I read more text on my phone then I watch movies so having a 16:9 aspect ratio is just stupid. They should have kept the same aspect ratio and prevented fragmentation.
That's a controlled leak to have all eyes turn towards iPhone "5" while Apple is happily building an Apple tv set or an iOven or whatever
Bingo. I'm always amazed at how many people are quick to assume Apple doesn't know what it is doing when it comes to this stuff. They get legions of people to buy incrementally better devices for boatloads of money year-after-year through clever marketing and strategy... You really think they don't know how to handle their suppliers?
They leak this stuff to get tech blogs foaming at the mouth, which in turn gets the Apple legions fired up into a frenzy. By the time the release of the new phone takes place, people will buy anything Apple reveals, almost without question.
Now it's gonna be delayed... Apple will have to pull the contract
. Although at this point where they gonna go that can crank out enough swag?If it's just larger in one direction I guess old apps will run acceptably just letterboxed.
Maybe that wasn't sharp thinking (all puns intended) to release this information. On the other side, it's not really a secret that there will be the next iteration coming soon. Sometimes, CEOs have to disclose major changes in workflow to comply with transperancy standards because the sharholders have a right to know about it. Now, he could have said that their display manufacturing will ship "new products" in "large numbers" to one of their "biggest customers" starting in August. That may or may not have been sufficient to comply with regulations but in the end, it would still point to Apple and the next iPhone. The only difference would ahve been that it could have been the TV displays for the secret Apple home entertainment system we don't hear anything about lately.
Edit: I just remembered the first rule of marketing: Any publicity is good publicity. People will forget why a company was mentioned. What they do not forget is the company being mentioned. So, Apple being so secretive leads to more rumors and therefore press. Since this "leak" only confirms that the approximated timeframe is accurate (Fall 2012), it is well worth more than an early announcement telling everyone the details. Together with all the partial leaks, Apple will have at least 10x the mentions it would have with presenting it themselves.
Edit: I just remembered the first rule of marketing: Any publicity is good publicity. People will forget why a company was mentioned. What they do not forget is the company being mentioned. So, Apple being so secretive leads to more rumors and therefore press. Since this "leak" only confirms that the approximated timeframe is accurate (Fall 2012), it is well worth more than an early announcement telling everyone the details. Together with all the partial leaks, Apple will have at least 10x the mentions it would have with presenting it themselves.
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4" display, but only taller not wider I am sure
... but reduce pixel density?
16:9 ought to work really nicely in apps where you scroll a list, so the majority of them.
So he's 'hoping' there will be no leaks? hehe. Seriously though it does all seem a bit staged doesn't it?
Free publicity, the hyperbole and build up and they get to keep their 'secrets' until it is actually launched.
I suppose Apple will want to stop relying on Samsung on parts for its products. Go Apple!
Why? Why should there be such a huge deviation from the 4/4S unless there is a monumental shift in available tech? Realise that design is about creating something that works well however you measure it. There is no point in just redesigning things on a whim just to be different - that is not design. Assuming each phone is better than the last (through refinements & experience of those designing them), the iPhone ought to change less with each revision as the design tends towards 'perfect'. That is unless tech changes enough to move the goalposts of what is achievable.
This is a great article about 'redesign'... http://www.usabilitypost.com/2011/03/17/redesign-disease/
Edited to add: Sounds like Apple is incorporating new screen tech. This is exactly the kind of redesign they should be doing, to enable them to create a better product (thinner, better battery life etc); not redesign to fit in with the latest trends.
Apple has not yet provided a SDK nor tools to developers. If anything, only apps from their bigger 3rd parties (think Epic, EA, Adobe, Autodesk) will be ready on launch. The 99$ registered developers get nothing and no forward warning, as usual.