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Short form video streaming service Quibi today introduced an Apple TV app, allowing Quibi content to be watched on the Apple TV for the first time.

quibiappletv.jpg

Quibi launched earlier this year in April with a smartphone-focused platform that had content meant to be viewed in a mobile-only format, but that has not proven particularly popular. Quibi is struggling, and is aiming to get more viewers by expanding to additional platforms.

Prior to launch, Quibi spent more than $1 billion creating original content, developing shows that are meant to be watched in short 5 to 10 minute snippets. Quibi has garnered around 400,000 to 500,000 subscribers who pay $4.99 to $7.99 per month for the service, but Quibi initially believed it would get 7.4 million subscribers within a year.

Quibi founder Jeffrey Katzenberg has been attempting to sell Quibi, but tech executives including Apple's Eddy Cue, Facebook, WarnerMedia, and others have turned him down. Rumors now suggest Katzenberg may be planning to shut down the company,

Article Link: Short Form Video Service Quibi Now Available on Apple TV
 

Johnny907

macrumors 68000
Sep 20, 2014
1,816
3,112
Just waiting for it to die and get swallowed up by one of the other services so I can watch the one or two shows I’m curious about.
 
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Reactions: btrach144

WiseAJ

macrumors 65816
Sep 8, 2009
1,189
3,863
PDX
if They had launched with this available it might have done slightly better. But it’s too little too late. This service is DOA.
 

anson42

Contributor
Mar 13, 2014
1,006
901
Oakland, CA
I never downloaded the mobile app but I'm curious.... what is the default presentation format for the videos when played on AppleTV? Vertical or horizontal? How well is content framed for one or the other? If I have to watch vertical content on a widescreen TV, that isn't going to work. I might download the AppleTV app just to find out. Might.
 

Techwatcher

macrumors 6502a
Sep 21, 2013
837
1,947
NYC
Reno 911 was actually good on Quibi. Free trial was ok. The app itself just doesn't really do anything different that can't be done elsewhere. The price can't be justified.

Apple TV+ needs more content so if this merged with that it could help but Apple nor any other company wants to buy them out. So I guess that's that.
 

genovelle

macrumors 68000
May 8, 2008
1,833
2,302
Interesting concept, but I think the time should be 15 minute bites. Long enough to develop a story. They should have made the content mobile and TV friendly so in TV mode or landscape on a mobile device there might be additional visual cues making the experience different and encourage more involvement for those interested.
 

imlovinit

macrumors 6502a
Feb 8, 2012
607
382
It’s pretty impressive they were able to get that much to invest and get as much talent and hype, even if it were short lived. The concept is interesting but the world isn’t ready. People of today rather be dumbed down by tik tok shorts instead.
 
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