Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters

[MacRumors]

Apple today announced that a new stop-motion animation featuring Wallace & Gromit will be projected onto London's Battersea Power Station this holiday season. The festive, six-minute video will be shown every day from 5 p.m. to 10:30 p.m. from today until New Year's Eve. It is free to watch, and reservations are not needed.

Apple is promoting the animation as part of its latest "Shot on iPhone" campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto camera on eight iPhone 16 Pro Max devices.

"Aardman used the Dragonframe Tether app and eight iPhone 16 Pro devices in Telephoto mode to make Wallace & Gromit, Shot on iPhone," said Apple. "They shot full 4K stills in ProRAW format, before stitching them together to achieve the 6K image needed to turn their 23‑centimeter characters into 101‑meter projections."

The animation transforms two towers into Christmas trees on the side of the building facing the River Thames. Visitors can watch Wallace & Gromit decorate the trees, and then "snap a selfie" in front of the fully-decorated trees.

"This project has been a dream to direct — a cinematic fusion of tech and art," said Aardman's director and graphic design lead Gavin Strange. "Shooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways. I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone, and I'm excited and proud of what we've all created."

Battersea Power Station has been home to Apple's U.K. headquarters since last year, and the company also has a store there. In front of the store, the Wallace & Gromit set used to create the stop-motion will be on display.

More details about this "Shot on iPhone" campaign, including an upcoming "Today at Apple" session with Aardman, are available on Apple's website. The project has also been promoted on the Battersea Power Station's website.

Article Link: Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters

 

[EightyEight]

A Pink Floyd collaboration would have been awesome…

 

[coolfactor]

Now that's a fun take!

Don't ever lose this angle, Apple.

 

[citysnaps]

Very well done and so creative. Shows what can be accomplished starting with a story idea, imagination, and the desire to create.

 

[Bodhitree]

Clever marketing, hooking up two beloved brands for Christmas.

 

[Baritone_Guy]

I am usually kinda meh on most of the shot on iPhone stuff, but this is cool. Wish I could see it in person.

 

[Hewhowalksbehindtherows]

How could they? Apple hijacked a matrix of space and turned it into an advertisement. I’m reporting this to global regulators. An emerging artist from the U.K. should’ve been consulted first. This is clearly antitrust.

 

[jicon]

I was in London mid September, and my last hour was in front of that building, Thames side in 25 degree weather hanging out in one of the cloth chairs while I had some lunch in the sun. Peaceful. No one around, and just looked up at the six million bricks used to make the building.

The mall inside was kinda dead, with zero traffic in the Apple Store. I think staff were being trained about the Vision Pro. Certainly with all the construction done in the area though, it’ll likely often be a busy area.

 

[Expos of 1969]

It is an impressive structure...

 

[Cocoi]

Gavin’s a friend of mine and it’s super cool to see this on here - what a rad project.

 

[scorpio vega]

Pretty cool actually

 

[davide_eu]

Apple today announced that a new stop-motion animation featuring Wallace & Gromit will be projected onto London's Battersea Power Station this holiday season. The festive, six-minute video will be shown every day from 5 p.m. to 10:30 p.m. from today until New Year's Eve. It is free to watch, and reservations are not needed.

Apple is promoting the animation as part of its latest "Shot on iPhone" campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto camera on eight iPhone 16 Pro Max devices.

"Aardman used the Dragonframe Tether app and eight iPhone 16 Pro devices in Telephoto mode to make Wallace & Gromit, Shot on iPhone," said Apple. "They shot full 4K stills in ProRAW format, before stitching them together to achieve the 6K image needed to turn their 23‑centimeter characters into 101‑meter projections."

The animation transforms two towers into Christmas trees on the side of the building facing the River Thames. Visitors can watch Wallace & Gromit decorate the trees, and then "snap a selfie" in front of the fully-decorated trees.

"This project has been a dream to direct — a cinematic fusion of tech and art," said Aardman's director and graphic design lead Gavin Strange. "Shooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways. I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone, and I'm excited and proud of what we've all created."

Battersea Power Station has been home to Apple's U.K. headquarters since last year, and the company also has a store there. In front of the store, the Wallace & Gromit set used to create the stop-motion will be on display.

More details about this "Shot on iPhone" campaign, including an upcoming "Today at Apple" session with Aardman, are available on Apple's website. The project has also been promoted on the Battersea Power Station's website.

Article Link: Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters

I'll remind this next time a$$le will talk about energy saving.

 

[davide_eu]

Very well done and so creative. Shows what can be accomplished starting with a story idea, imagination, and the desire to create.

Creative to use a building as a movie screen? Omg, you have very low expectations!

 

[davide_eu]

How could they? Apple hijacked a matrix of space and turned it into an advertisement. I’m reporting this to global regulators. An emergingView attachment 2457172 artist from the U.K. should’ve been consulted first. This is clearly antitrust.

Please keep us informed!

 

[citysnaps]

Creative to use a building as a movie screen? Omg, you have very low expectations!

What does that say if after viewing the video, that's all you got out of the project (ie, projecting something, anything, on a building)?

From looking at the comments so far, it seems most people were pretty jazzed about it.

 

[OS X Dude]

I went in to their HQ this week for an Apple event, and it's an incredible building on the inside let me tell you.

Also went up Lift 109, which is a glass lift that pops up out of one of the chimney stacks, offering incredible views over London. It was a clear day and just me and my partner due to how early we went. And there's a very nice pancake restaurant inside the lower bit of BPS, which is a shopping centre. If you get the chance to go, go! It's definitely one of the Capital's top landmarks with lots to do inside.

 

[ApplesAreSweet&Sour]

That's very enticing.

 

[syklee26]

Wallace & Gromit is an amazing toon! Very much looking forward to seeing the latest feature.

 

[I7guy]

I'll remind this next time a$$le will talk about energy saving.

So then you are against any person or company not using energy within your parameters? Or is it just apple?

 

[scubachap]

I was in London mid September, and my last hour was in front of that building, Thames side in 25 degree weather hanging out in one of the cloth chairs while I had some lunch in the sun. Peaceful. No one around, and just looked up at the six million bricks used to make the building.

The mall inside was kinda dead, with zero traffic in the Apple Store. I think staff were being trained about the Vision Pro. Certainly with all the construction done in the area though, it’ll likely often be a busy area.

Worth a visit to look the architecture* but as you've picked up on its a strange place indeed. It feels like a shopping centre aimed at the international super-wealthy (or corporate lawyers at the least) but it is all a bit confused about what they want and therefore manages to miss the mark with most people - its all very un-London really. Plus, it’s a bit of pain to get to.

What does save it though is round the back in the arches is a great pub / microbrewery, called I think The Battersea Brewery. You can spend 30 mins taking a quick look at the weird empty shopping centre then spend the evening having a quiet pint (then quite a few noisy ones) there thinking - ah, this is where everyone has ended up...

* It had quite a chequered development history since the 80s, it was going to be demolished originally but following listing (a preservation order) it took 40 odd years for it to be redeveloped and lots of attempts in that time went bust.

 

[SoldOnApple]

Oh it's actually clay-mation just for that display. That's pretty cool.

 

[davide_eu]

So then you are against any person or company not using energy within your parameters? Or is it just apple?

Any company doing "greenwashing"... When they are using the "green" to limite feature, to save money, to move on you accountabilities that should be on their shoulders...

 

[jdawgnoonan]

There, that is better.

 

[I7guy]

Any company doing "greenwashing"... When they are using the "green" to limite feature, to save money, to move on you accountabilities that should be on their shoulders...

Sorry that’s nonsense thinking, imo.

 

[dlopan]

Where's Gorgo and shouldn't he be stomping around Wallace?