Thunderbolt is not Apple's technology so your assertion makes absolutely no sense at all.
Neither was the CD, but it didn't stop them from blacklisting Blu-Ray. I realize it was due to the iTunes HD content launch and such, but still. Thunderbolt is the thing Apple is putting its weight behind. Hopefully someone at Apple realizes that TB isn't a replacement for USB3, but I don't know that it will happen. They seem to want TB to be the Firewire of our new generation of Macs.