Just cancelled the cellular on my AW3 after I made sure that all of the promotional credits had posted to my account. With taxes, I was looking at $15.90 per month to have the cellular activated on the AW. I am an avid runner, but even with the built in cellular, I find myself taking my iPhone 7 with me on most runs for easy access to podcasts and audiobooks. For the few runs where I want to listen to music, I tend to use the same playlist anyways and I can just download those to the AW. I would be willing to pay around $5 per month to have cellular on my AW, not $16. Outside of running, I pretty much always keep my phone with me - there has been nothing liberating about having cellular on the AW, at least not for me.