because it's new hardware! If the 2g and the 3g iphone will have the new software, what reason will people buy a new iphone? more memory? I can live with my current one. Apple have to offer something extra, a marketing ploy, a trick, something to get us to by this year's iphone....and that reason i believe is video recording. They haven't announced yet as they want something left up their sleeve to pull out. We have enough to chew on. This is the one more thing discuss.