Siri and Alexa Battling to Become Go-To Voice Assistants in Hotel Rooms

Discussion in ' News Discussion' started by MacRumors, Mar 22, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's Siri and Amazon's Alexa are being put through their paces in a "tech incubator" hotel chain, in order to determine which voice assistant brings more to the table for guests wanting to order room service, control lights, change TV channels, adjust the temperature, and more (via Bloomberg). The main incubator for the test is happening in Aloft Hotels, which are owned by Marriott.

    The Aloft Hotel in Boston is using Amazon Echo devices and a collection of iPhones and iPads to gather information on which voice assistant will ultimately best serve guests in the long run. Marriott hasn't divulged information on who might be the winner as of yet, but the company did say that it expects to decide if it will expand the test to more chains besides Aloft Hotels "as early as mid-year."

    Carolina Milanesi, a market analyst with Creative Strategies, compared the introduction of voice assistants into hotel rooms to when the hospitality industry began putting iPhone docking stations into rooms so guests could easily charge their phone and listen to their own music. Still, personalization with the voice assistants remains a key question for the new tests. As of now it's unclear whether guests will be able to somehow access their own accounts to use Alexa and Siri, or be treated with a "standard set of skills relevant to a hotel stay," concerning news reports, weather forecasts, and other default commands that might be easier for guests unfamiliar with voice assistant technology.

    In regards to the overall voice assistant battle over hotel rooms, Alexa currently appears to be winning. Amazon's assistant and its connected speaker system Echo are now helping out guests in hotels like the JW Marriott San Antonio Hill Country Resort & Spa, with Alexa devices installed in 10 of 1,002 rooms and plans to add around 100 more as early as next month. On an even bigger scale, the Wynn Resort in Las Vegas plans to equip all 4,748 rooms with an Echo speaker by this summer.

    Although most users agree Siri is inferior to other assistants from Amazon, Google, and Microsoft, Apple isn't out of the running yet in the battle to win hotel rooms, and Siri's advantageous support of multiple languages could give it a leg up over its competition with international travelers. According to Toni Stoeckl, Marriott's global brand leader, the company is searching for which voice assistant can become the "ideal solution" and ultimately turn into "a global platform" with Siri or Alexa installed at multiple of its locations around the world. Stoeckl said that the company should have an indicator of where it's headed by the end of 2017, so "the race is still on."
    Of course that means that neither assistant could win, but the company said it will continue to test both out in its Aloft Hotels, and even plans to add more "concierge-like" services in the future, which hint that more personalized experiences are likely to be introduced. These include the ability to connect with a guest's personal smartphone to fuel actions like setting an automatic wake-up temperature or creating an activation time to open the room's drapes.

    Voice assistants continue to be a dominant factor in the smartphone and tablet market, and thanks to devices like the Echo speaker, they're expanding into unique product categories as well. Reports have been scarce lately, but last year Apple was said to be "pressing ahead" into prototype testing for its own standalone Siri speaker. The Cupertino company is also believed to be working on "enhanced Siri" capabilities that should beef up the assistant's presence on iOS devices, likely to begin with this year's "iPhone 8."

    Article Link: Siri and Alexa Battling to Become Go-To Voice Assistants in Hotel Rooms
  2. erinsarah macrumors 6502

    Mar 17, 2011
    1. Arrive at hotel and check in.
    2. Unpack and hang clothing
    3. Unplug listening devices
    4. Make crappy coffee in that poor man's excuse for a Keurig.
  3. ZacNicholson macrumors 6502a


    Jun 25, 2011
    I dont want the CIA/NSA listening to what im doing in those hotel rooms.. Unplug
  4. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    I'd prefer Siri in my hotel room, as it's next to useless....
  5. WRChris macrumors 6502a


    Aug 17, 2016
    Hopefully this will kick Apple in gear and maybe they will release a smarter, more aware assistant.

    Alexa wins this hands down if Apple doesn't start changing its approach to Siri.
  6. J.Dillinger macrumors member

    Sep 3, 2010
    Siri isn't battling anything. Getting pummeled is more like it.
  7. mattopotamus macrumors G5


    Jun 12, 2012
    I am sorry Apple, Amazon's voice assistant is really that much better and integrates with nearly every smart product on the market.
  8. RogerWilco macrumors 6502a


    Jul 29, 2011
    Is it April 1st? A hotel room that listens to the occupants 24/7 -- progress!
  9. Mathias Denichi macrumors 6502

    Mathias Denichi

    Jun 21, 2013
  10. ralphdaily macrumors regular

    Aug 18, 2008
    Birmingham, AL
  11. shk718 macrumors 65816

    Jun 26, 2007
    SIRI has a few big advantages: 1. multi-language support 2. A screen to display information. 3. Video games 4. movies/TV. What will most people do? Turn on lights, play music, set alarms, ask for information about the town. Both can do that equally as well. If the kids want to play video games or watch a cartoon then SIRI wins.
  12. M.PaulCezanne macrumors 6502a


    Mar 5, 2014
    Great, so Siri can get everything I want to do at a hotel wrong too.
  13. Heisenberg888 macrumors member


    Dec 31, 2014
  14. thekeyring macrumors 68040

    Jan 5, 2012
    I don't see how Apple can win this. I had assumed with hotels deploying hundreds/thousands of devices cost would be too big a factor to ignore. Unless they mean each guest would use his or her iPhone?
  15. maflynn Moderator


    Staff Member

    May 3, 2009
    I think Apple needs to drastically improve Siri before on the phone never mind being used in a hotel
  16. BvizioN macrumors 601


    Mar 16, 2012
    Manchester, UK
    It baffles me that people still do stupid comments like this!
  17. Sill macrumors 6502a

    Nov 14, 2014
    Right? If you'd told people just 20 years ago that everything they did and said would be monitored, there'd probably have been a revolt. Now, people just say "it needs to work better!".
  18. BvizioN macrumors 601


    Mar 16, 2012
    Manchester, UK
    Hmmm! Is it something extra secret supposed to happen in these hotel rooms? Because if you have an iPhone or any latest smartphone chances are they are listening every where you go anyway. But yeah, I agree that CIA/NSA would be quite interested on some snoring sounds.
  19. sjleworthy macrumors 65816


    Dec 5, 2008
    Penarth, Wales, UK
    calling Alexa sounds from outside your room like you're talking to a hooker. siri an illegal immigrant.

    think i'll stick to the telephone
  20. ArtOfWarfare macrumors G3


    Nov 26, 2007
    A group of self-selected Apple fan boys are all saying Alexa beats the crap out of Siri.

    How is this even a question when even Apple's biggest fans won't defend Apple's product?
  21. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Hotel Customer: Hey Siri, turn off the lights.

    Siri: OK. Friday Night Lights, Season 1 is ready to watch and $89 was billed to your room.
  22. Dormammu macrumors 65816


    Sep 21, 2013
    A mysterious location in the middle of nowhere
  23. Bubba Satori, Mar 22, 2017
    Last edited: Mar 22, 2017

    Bubba Satori Suspended

    Bubba Satori

    Feb 15, 2008
    Siri, I need room service.

    Do you need a plumber or an electrician?

    Never mind.

    I'm sorry, I can't find a never mind room service.

    Shut up.

    I'm sorry Dave, I can't do that.
  24. zorinlynx macrumors 603


    May 31, 2007
    Florida, USA
    I know right? I don't even bother asking Siri to turn off my lights anymore because half the time it thinks I'm asking it to turn off the iPhone and tells me how.

    "Hey Siri" is turned off. Voice assistants are garbage. We're still far away from the starship USS Enterprise.
  25. LuckyBubba macrumors member


    Jun 2, 2015
    I'm an apple fanboy, but I have to say Alexa is much more interesting, but I also like to add that I do not own one because I don't like the idea of someone being able to tap in and listen. When Alexa becomes home kit compliant is the day I will own one.

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152 March 22, 2017