Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

manu chao

macrumors 604
Jul 30, 2003
7,219
3,031
  • Like
Reactions: You are the One

dk001

macrumors demi-god
Oct 3, 2014
10,638
15,006
Sage, Lightning, and Mountains
Thanks Apple. It's nice to know there's still somewhere I can go where my data isn't mined in order to serve me ads.

I'm kind of torn.
In Android (sign on A) I get targeted ads and have used a few.
In iOS (sign on B) I get generic ads. I am so tired of seeing ads that have nothing to do with me. I added an ad blocker that helped but didn't fix. Now some of my stock sites are mum and don't work correctly. I am getting more spam on B than A.

So, in the end, I like the privacy but I also like the targeted info.
Wish there was a way to get the best of both worlds.
[doublepost=1458678204][/doublepost]
I'm quite happy with the limited level of information that apple's version provides us. It gives me the right balance of convenience and security that I like. Sure it may be nice to have a bit more AI, however I personally like a little more security over easy access.

That is the challenge. I have periodically tried Siri (and I'll test it again under 9.3) however I have always come away with a lack of overall functionality when I do. Google Now is much better. Cortana is even better than Siri.
Siri needs a sirious overhaul.
[doublepost=1458678617][/doublepost]
The conspiracy theorist in me says that the FBI is full of crap and is going to say "we broke into the phone and got the info we needed" but actually won't have gotten in. They will do this just to punish Apple for making them look like fascists. I think they believe, like most of us that if there was anything on that phone important that it would have been destroyed like the other phones were. I'm now removing my tin foil hat.

That works. Not.
The DOJ (12) and NYC (175) and LA (400+) and.... are all queued up awaiting that "hack".

Even if factual, it will be a limited hack and the FBI will be back. Hopefully next time they get a judge that wants to push to ensure (you've tried all avenues) the FBI did due diligence.
[doublepost=1458678920][/doublepost]
Well, "better" modulo how much you care about keeping your personal data private.

Okay, I'll use only Apple.
Except I also hit Twitter.... and Facebook for family.... LinkedIn for work..... and Amazon to shop.... and ..... ;)

Apple is one item. If you are enrolled/logged in/member of/ any of a number of other sites / services, the Apple aspect is pretty much a meaningless placebo.
I applaud Apple's stance. I just don't see it being very realistic in the scheme of today's society.
 
Last edited:
  • Like
Reactions: rjohnstone

diegogaja

macrumors 6502
Sep 16, 2009
368
170
  • Like
Reactions: You are the One

gnasher729

Suspended
Nov 25, 2005
17,980
5,565
If the FBI drops the case, they don't have to share any information with Apple. If the exploit exists, and plenty do, Apple can't compel anyone to give them the details. That's not how it works.
Maybe Apple can't compel them. But Apple can most certainly take them to court. Payback time. "The FBI knows about an exploit that can allow hackers to steal data from your iPhone, and the FBI refuses to give us information about it so that we can protect our law-abiding citizens from evil hackers".
 
  • Like
Reactions: You are the One

mantan

macrumors 68000
Nov 2, 2009
1,744
1,042
DFW
Maybe Apple can't compel them. But Apple can most certainly take them to court. Payback time. "The FBI knows about an exploit that can allow hackers to steal data from your iPhone, and the FBI refuses to give us information about it so that we can protect our law-abiding citizens from evil hackers".

Glad you're not in charge. Apple would be foolish to kick that hornet's nest. Odds are they know exactly what exploit they are using. Getting in a pissing match with the FBI just ups an already tense situation.
 
  • Like
Reactions: SirCheese

sevarre

macrumors newbie
Feb 12, 2015
15
11
It's funny to me that Apple's commitment to privacy is being reported as a negative here.

Yeah, I thought that was weird, too. I can't express how pleased I am about Apple's commitment to user privacy- it is a deciding factor in purchasing a product for me (which is probably the biggest reason Apple is so committed to privacy concerns, but I'm ok with that- it's not like they are the EFF). It probably goes without saying that this issue is going to become more and more serious as tech gets further integrated into our lives... and it's pretty scary to think about the implications of adopting a stance that doesn't value strong end user privacy.

On a different note, it seems Apple's commitment to privacy has been getting exponentially better ever since that old iPhone fiasco where everyone found out that the iPhone was inadvertently tracking you and everyone freaked out (as they should have). When was that?
 

falainber

macrumors 68040
Mar 16, 2016
3,441
4,012
Wild West
Yeah, I thought that was weird, too. I can't express how pleased I am about Apple's commitment to user privacy- it is a deciding factor in purchasing a product for me (which is probably the biggest reason Apple is so committed to privacy concerns, but I'm ok with that- it's not like they are the EFF). It probably goes without saying that this issue is going to become more and more serious as tech gets further integrated into our lives... and it's pretty scary to think about the implications of adopting a stance that doesn't value strong end user privacy.

On a different note, it seems Apple's commitment to privacy has been getting exponentially better ever since that old iPhone fiasco where everyone found out that the iPhone was inadvertently tracking you and everyone freaked out (as they should have). When was that?

I do not really see any difference between all major companies in terms of their commitment to user privacy. Their terms of agreements are virtually identical. All these companies store and data mine your data. In before Siri times, this might not have been the case but today for any "assistant" (or search or maps) to be really useful they need to know as much about you as possible. The only difference seems to be that Apple does not do targeted ads but those are not a problem anyways (if anything they might be useful).
 

kdarling

macrumors P6
Yeah, I thought that was weird, too. I can't express how pleased I am about Apple's commitment to user privacy-

Apple is amazing. They even portray their failures as something they did for their customers.

It isn't until August that they will finally give up on iAds, which they promoted for years to advertisers as being able to deeply target consumers due to personal information Apple gathered via iTunes, our location and our media/app preferences.

Even after iAds stops, Apple will still have some major privacy loose ends.

While Apple publicly talks about privacy, behind the scenes they continue to profit from their customers' data as a product in at least two major ways:

1. Apple makes over a billion dollars a year selling their customers to Google as the default search engine. Google gets the user info. Apple gets a huge kickback in return. This way, Apple can claim to have clean hands about privacy, while in reality pimping their customers out to Google.

2. With Apple Pay, Apple sells access to iPhone owners by forcing banks to pay a continuing ransom to let their own customers register on their own devices to use NFC payments using secure applets written by the credit card companies. In return, the banks are able to continue to gather all the purchasing data they usually do on us (which they then use to figure out our personal habits), while locking out stores who will now have to pay the banks for access to advertising data.

On a different note, it seems Apple's commitment to privacy has been getting exponentially better ever since that old iPhone fiasco where everyone found out that the iPhone was inadvertently tracking you and everyone freaked out (as they should have). When was that?

That was in 2011, and no, nobody should've freaked out at all. It was simply a bug where the location cache kept growing. The idea itself was sound, which was to help make locating faster for the user.

Likewise, it makes plenty of sense for service providers to store other information that helps them serve us better. This recent popular concept that everything we do must remain private, smacks of the way that young people think. The world is not that black and white. A lot us older folk are quite happy for our banks, favorite stores and restaurants to greet us by name and to know exactly what we like, and cater to our desires and give us personalized deals.

Ditto for things like Google Now and Google Voice, where Google keeps voice training fragments privately stored by our user id, so that it doesn't matter what device we use, they all have the same knowledge of our peculiarities, even when brand new. With Apple devices, every time we get a new one, voice recognition and user preference training has to start all over again, since that info is only stored by pseudo-device id instead of by user.
 
Last edited:

springsup

macrumors 65816
Feb 14, 2013
1,229
1,225
Interesting. Never would have thought iAd was killed by Apple themselves after their privacy stance crippled it.

Makes sense. There was a fair amount of enthusiasm around iAd when it launched. Advertisers pump so much money into Internet ads that they can fund Google, Facebook, and most of the rest of the web (with very poor engagement stats to show for it all). They wouldn't mind spending a bit more on higher production-quality if the platform had lots of reach and resulted in more engagement.

I still think that is the biggest danger to Google. Cheapen their products, pull their big customers away, and make them rely on viagra ads to stay afloat. See how much geek kudos they get then, or how many people are happy with them knowing so much about you.
 
  • Like
Reactions: Benjamin Frost

kdarling

macrumors P6
Interesting. Never would have thought iAd was killed by Apple themselves after their privacy stance crippled it.

Note that their "privacy stance" was not about what many posters seem to think.

Apple did exactly like Google, and sold anonymous ad slots to advertisers based on the quality of targeting they could do. In fact, Apple thought their customer targeting... based on all the info they had on us because of iTunes, credit cards, media and app purchases, location... was worth a LOT more than Google's less detailed info, and at first demanded a minimum million dollar campaign commitment.

It was the classic "the customer is the product" scenario.

The enormous commitment requirement dropped over time, but their per-view and per-click rates were still higher than normal, and Apple also interfered with the ad development, wanting their own input on the quality of the ads.

The main "privacy stance" that articles talk about interfering with iAds, was that Apple refused to share their demographic information. This meant that advertisers not only had no idea how many people of a certain target Apple could reach, but where and what kinds of people their iAds did reach. This is basic advertiser feedback, especially at the rates Apple was trying to charge.

One likely reason Apple didn't want to disclose such aggregate info, could be because it wasn't as desirable as advertisers would've liked. In any case, advertisers had to make blind guesses, which can be costly.

In the end, iAds failed because Apple users simply failed to follow through on enough purchases to make it worthwhile for major advertisers to go through Apple's creative blockade, lack of feedback, and high price range.
 
Last edited:

69Mustang

macrumors 604
Jan 7, 2014
7,895
15,044
In between a rock and a hard place
Maybe Apple can't compel them. But Apple can most certainly take them to court. Payback time. "The FBI knows about an exploit that can allow hackers to steal data from your iPhone, and the FBI refuses to give us information about it so that we can protect our law-abiding citizens from evil hackers".
Ha! "Hey, I have vulnerabilities in my software. You found them, so you have to tell me about them or I will take you to court." This has to sound really silly to you. The FBI, NSA, CIA and any number of ABC govt. groups around the world have found vulnerabilities in iOS. That doesn't even account for jailbreaking teams who tend to keep a cache of vulns. Payback time? The scenario you paint is a bit theatrical. This isn't TV.
 
  • Like
Reactions: SirCheese

mrjayviper

macrumors regular
Jul 17, 2012
244
27
I have an LG G3 and Sony tablet to partner with a 6s+ and Air2. I've tried Google Now before on the Android devices and it's just not for me. I even turned off "interest-based" ads on Google settings.
----------------------------------
"We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about." - Google Chairman Eric Schmidt (circa 2010)
 

SirCheese

Suspended
Sep 30, 2014
472
214
Fort Myers, Florida
Ha! "Hey, I have vulnerabilities in my software. You found them, so you have to tell me about them or I will take you to court." This has to sound really silly to you. The FBI, NSA, CIA and any number of ABC govt. groups around the world have found vulnerabilities in iOS. That doesn't even account for jailbreaking teams who tend to keep a cache of vulns. Payback time? The scenario you paint is a bit theatrical. This isn't TV.
The thought process of some of these people is simply astounding isn't it?
 
  • Like
Reactions: 69Mustang

tbrinkma

macrumors 68000
Apr 24, 2006
1,651
93
Surely you mean "engineers' code."

Not unless multiple engineers wrote the given lines of code. (Something which is typical for an arbitrary block of code over time, but not generally when referring to a single check-in or change-set which is where most code reviews happen.)
 

StyxMaker

macrumors 68020
Mar 14, 2010
2,049
661
Inside my head.
And no matter what Google does, these "personalised" ads are usually ********.

I once went on a business trip to Australia, and for a whole year Google told me about restaurants in Sydney, 12 hours flight away, whenever I looked for a restaurant. Another time, I bought some Christmas presents from Amazon, and it took about 3 years until Amazon forgot about that. Note: Just because I buy something as a Christmas present, doesn't mean I want another one myself. Another note: After I bought something, I'm most definitely _not_ buying another one!

I always get a chuckle when web pages start displaying adds for something I've already purchased. Too late guys.
 

NT1440

macrumors G5
May 18, 2008
14,708
21,310
Apple did exactly like Google, and sold anonymous ad slots to advertisers based on the quality of targeting they could do. In fact, Apple thought their customer targeting... based on all the info they had on us because of iTunes, credit cards, media and app purchases, location... was worth a LOT more than Google's less detailed info, and at first demanded a minimum million dollar campaign commitment.
Can you provide any sources on this? I'd like to read up on it.
 

cwwilson

macrumors 68000
Jan 27, 2009
1,860
1,365
Oklahoma City, OK
Apple is taking a lot of flak for this. It's like people want to be harvested.

Post 9/11 it seems that the majority are on board with losing their rights to privacy and couldn't care less who has their info and what's done with it.

I guess they would be fine knowing their phones are being tapped and emails being read daily by several 3-letter agencies but hey if you're not breaking the law then all's good yeah?

Oh and lets not forget advertisers. They make their living back selling everything about you to interested parties. How do you think Google and Facebook "know" you so well?
 
  • Like
Reactions: You are the One

kdarling

macrumors P6
Can you provide any sources on this? I'd like to read up on it.

Which part? The high rates and minimums? You can Google those easily. Or search MacRumors for headlines about them falling. E.g. https://forums.macrumors.com/threads/apple-slices-iad-buy-in-fee-for-advertisers-in-half.1101132/

If you mean, how they targeted iAds, Apple's own advertising company web pages contained info on that. I've previously posted excerpts that I saved. For examples:

iads_blurb.png


And a list of some of their target options:

iads_targets.png


AdAge commented on the way that our media consumption could target us:

"Hawking minivans? Try targeting ads to Duran Duran or The Cure fans, likely to be young parents in their 30s or early 40s. How about condoms? Look for the folks downloading love songs.

"In addition to the usual targeting options of demographics and location, marketers are hunting for clues in what our content habits say about us. And Apple, with its finger on 200 million iTunes accounts, years of download history and a new mobile ad network, is letting marketers target by people's music passions and genre interests for movies, TV and audiobooks, something no other mobile ad network can claim.
"

---

Apple was pretty big into iAds at one point, filing lots of ad-related patents. One of my favorites, from a personal privacy creepiness standpoint, was about using smartphone sensors to determine what ad to display based on a person's current health and emotional state.

Sometimes I think iAds was just another "thermonuclear" attack attempted by Jobs to get back at Google and Android. Now, Tim Cook is slowly getting rid of Jobs' legacy (and costly) war fronts.
 
Last edited:

NT1440

macrumors G5
May 18, 2008
14,708
21,310
Which part? The high rates and minimums? You can Google those easily. Or search MacRumors for headlines about them falling.

If you mean, how they targeted iAds, Apple's own advertising company web pages contained info on that. I've previously posted excerpts that I saved. For examples:

View attachment 622675

And a list of some of their target options:

View attachment 622676

AdAge commented on the way that our media consumption could target us:

"Hawking minivans? Try targeting ads to Duran Duran or The Cure fans, likely to be young parents in their 30s or early 40s. How about condoms? Look for the folks downloading love songs.

"In addition to the usual targeting options of demographics and location, marketers are hunting for clues in what our content habits say about us. And Apple, with its finger on 200 million iTunes accounts, years of download history and a new mobile ad network, is letting marketers target by people's music passions and genre interests for movies, TV and audiobooks, something no other mobile ad network can claim.
"

---

Apple was pretty big into iAds at one point, filing lots of ad-related patents. One of my favorites, from a personal privacy creepiness standpoint, was about using smartphone sensors to determine what ad to display based on a person's current health and emotional state.

Sometimes I think iAds was just another "thermonuclear" attack attempted by Jobs to get back at Google and Android. Now, Tim Cook is slowly getting rid of Jobs' legacy (and costly) war fronts.
Thanks, I've never been in the Ad sections of their website, I assume this is somewhere in the Dev portal?
 

WordMasterRice

macrumors 6502a
Aug 3, 2010
734
100
Upstate NY
This basically cements the fact that Siri will never be more than a novelty on iOS Apple devices, which is a shame. You need large, evolving datasets for AI and machine learning to function.
 

kdarling

macrumors P6
Thanks, I've never been in the Ad sections of their website, I assume this is somewhere in the Dev portal?

It used to have its own page, and some slight info is still here:

http://advertising.apple.com/

However, searches for help on iAd no longer come back with much. I suspect that Apple will continue to remove iAd info over time, until there's no trace that it ever existed.

In the meantime, another piece of targeting info, edited for posting space:

iads_groups_small.png


Oh and lets not forget advertisers. They make their living back selling everything about you to interested parties. How do you think Google and Facebook "know" you so well?

Neither Apple nor Google ever sold personal information to anyone. That's not how either of their ad setups work. They do not give the advertisers lists of people.

Instead, they sell anonymous targeted ad view slots. An advertiser gives them ads and who they want to target, and Apple / Google use their knowledge to show the correct ad to the correct target.

The whole value of Apple / Google knowledge about us comes from them keeping it secret. That's why I keep saying that it's not Google that people need to worry about. Google has plenty of incentive to NOT give out personal info, but to instead keep it tightly locked up. Instead, it's the hundreds of lesser entities that DO sell our personal info, that we should worry about.
 
Last edited:

Tech198

Cancelled
Mar 21, 2011
15,915
2,151
Define "limit customer data"

If Apple really cared about privacy they like to splash it out in detail in their report online, they wouldn't be keeping any of these logs, or at the bare maximum, only for a limited time (under 30 days is a must)

At least encrypt them first before storing would be the right thing to do.
 

ukpetey

macrumors regular
Oct 15, 2008
122
58
Durham, England
I totally agree. Most people don't think about the issue enough to care. And how many of the people activity touting Apple's security policy compared to Google have a gmail account? People like things that are cheap and convenient and will not read the fine print or thing about the ramifications to get it.

Not me, I closed my google (and therefore gmail) account a couple of years back. I took back control of my data.

A tip for others who close their google accounts. Ensure that every retailer and website you have registered with has your new (non Google) email address first. I thought I'd been diligent in this regard, but a couple of times I found I was still registered under my gmail address, and couldnt remember the password. It couldn't be reset as that involved sending an email to my closed and deleted gmail account! Duh!
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.