Do you actually know what the job of a CIO is?
Chief information officer (CIO), or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals.
http://en.wikipedia.org/wiki/Chief_information_officer
So if you don't care what they do "behind the scenes", then you should not read articles about CIOs since their job is pretty much all about what goes on behind the scenes when you plug into their IT system. It is clearly not "underhanded" to talk about this stuff. IBM is a respected IT company, and a huge IT services organization that helps other organizations's CIOs solve their IT problems. All organizations are exploring how to do BYOD, and IBM has been doing it for a long time and learned a lot.
As I mentioned in a previous post, this has nothing to do with Apple. IBM's policy does not allow the use of ANY public cloud service for business use... period. They have a very good internal cloud system with rich social networking tools, storage, etc.. so there is really no need for the use of public clouds for work. What's unique about Apple vs. the many other clouds, is that Apple has tightly integrated all their products together which is very good for the consumer, and very bad for someone trying to use their stuff in an enterprise.
Did you not just read the article on here less than a week ago that someone has created software that can hack into iCloud and retrieve the backup of an iOS device. These are real concerns... and are concerns with any public cloud. Latest brand report, again posted on here, put Apple's brand at number one in value, and IBM at number two. One serious security breach that goes public and your reputation can be ruined. IBM does IT services for thousands of clients around the world and their reputation is something that has immense priority. IBM has a very good BYOD policy that continues to evolve as mobile technology moves along. I've worked with many different organizations' IT departments and most would not let me use my own Mac and iPhone to conduct business connected to enterprise IT systems.
Bottom line is I believe the reporter tried to create click bait in how they wrote the article, and accomplished their mission. The article has some things misconstrued for sure.