Siri: Apple gave up & followed Microsoft

Discussion in 'Apple, Inc and Tech Industry' started by GuillaumeB, Jun 12, 2018.

  1. GuillaumeB macrumors 6502


    Jul 4, 2007
    Just behind you
    Now that 2018 WWDC is behind us, I have been waiting for Apple aficionados to write about something specific but to my surprise I did not really find any mention of it, apart maybe from WSJ's Joanna Stern. To me, it seems that Apple is following Microsoft when it comes to search and AI.

    When Microsoft rebranded Live search with Bing in May 2012, they surely had high hopes. But of course, we all know how it turned out: you simply cannot stop someone from changing their search habits, however good or powerful your search engine might be. Yet, the Redmond-based company had a joker: if they cannot win a frontal fight against Google, they can try to increase Bing's monthly queries by being a bit specific.

    Microsoft started promoting Bing as a "decision search engine". And then, they rebranded into "an action search engine". The marketing team came up with the slogan : "Bing is for doing".

    Right from a simple query, the user was supposed to be able to check for a flight or even book a journey from Expedia or a rental car. Pure knowledge search was not really part of the game. In some way, they had left it to Google. What Bing was supposed to do was to go deeper in the database to present the user with some actions.

    Well, that's exactly where Siri is heading to right now. On stage, Apple did not make any mention of a greater Siri knowledge. Or simply, of a smarter Siri. The AI software is now supposed to be working hand in hand with Workfkow, an application Apple bought last year and which basically emulates Automator on iOS. And quite frankly this is exciting. The demo on stage was pretty good and I'm sure people will make many day-life scenarios to automate a few things.

    I'm sure this approach could potentially lead to an increase of vocal queries made to Siri. But in fine, those scenarios don't have anything requiring deep AI. They are created by humans, for humans. They're just triggered by a voice commands.

    So has Apple kind of given up on Siri as a pure AI platform?
  2. AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    Haven't Apple users given up on Siri?
  3. thejadedmonkey macrumors 604


    May 28, 2005
    If there was a way to use Cortana as the default assistant on my iPhone, I would. She was fantastic on my Windows phone, back when I had one. Every time I use Siri, I'm continuously amazed and how much she can't do.
  4. TimmeyCook Suspended


    Jun 20, 2018
    That's such a ridiculous thing.

    Siri simply kicks ass every other assistant, BY FAR!

    More like Android users detest Google Assistant, Microsoft users don't give a damn about Cortana on their work PC's.


    And you are lucky, because this is in the United States, outside of it, there's no such thing as Google Assistant.
    --- Post Merged, Jul 31, 2018 ---
    * in most countries

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