Precisely!
If it (sorry Siri lovers it's not "she") was'nt such a pre-programmed gimmick, I wouldn't be so critical. Siri is nothing more than a marketing gimmick Apple pulled out of their hat when they failed to deliver iPhone 5.
Instead they coughed up Siri, to entertain the easily amused masses. This bought Apple time to decide what their next move would be.
Godlike to many, Apple is just another company. If not for the obsessive money worship this crowd is plagued with, Apples influence would collapse.