I think Samsung makes probably the best looking and best TV's out there, and that is 1 sweet looking TV!!!!
Samsung makes an easy TV to use and THAT I have person experience in. Up until a few years ago I set up TV's/home entertainment systems/home networking and Samsung has their stuff straight. They are easy to use, look nice and even the days when cable cards were being pushed, they had the easiest system to set them up. I like my Apple toys as much as anyone else, but they will probably sell an 720P TV for the same price as a Samsung 1080P 3D, and lets face it, Samsung will probably make the displays for Apple also.Apple don't currently make a TV, so they are not competing in this market against Samsung, anywhere in the world.
If Apple get into the TV market, they will compete, and I have no doubt that they'll do well in this market. There is no point arguing about it now though, since we don't even know yet if there will be a apple TV yet, nor what it will do or what it'll look like.
Most Apple owners care about ease of use, something that I believe can only be fully achieved through good design.