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Apple has the market share right now, but needs to learn from the iPhone debacle it is currently facing.

The point is also that if I'm completely wrong and it really is ridiculously difficult to conceive ways to revolutionise the iPad, then how can they justify only incremental updates with such a continually high/increasing price?

Google and Amazon are now providing rival tablets for far less (and then imagine 2 years from now). If they can do what the iPad does and more - the Mini was a purely reactive move by Apple - then Apple needs to justify the high price.

Thoughts?

First thought - iPhone debacle? You do realize that market share is relatively meaningless, right? Apple has an enormous, and ever increasing, number of sales, and most of the industry's total profit.

Second thought - the price hasn't been increasing. I assume you're referring to the new 128 GB iPad, as that's the first device to have a higher price tag since the first gen. But that's misleading because you can still buy an iPad for as little as ever - and cheaper, if you count the iPad 2 and mini.

Final thought - like so many others, you seem to be under the misconception that Apple wants or needs to compete with android makers on their terms. They don't, and won't. They take the vast majority of the industry profit despite android's lead in market share. At the end of the day, the goal is to make money, not just sell units, and apple does that better than the competition, by a lot. They never have and almost certainly won't get into a feature war with the other side (don't do it with macs or phones, so why would they with tablets?).
 
Can I really not get a edge to edge screen? Is this really 2013? The future really is not what I thought it would be 20 years ago. Disappointment.:mad::rolleyes:

One step at the time. You can't jump from a thick bezel to nothing at all.

I find it amazing that some people complain that a thin bezel would practically have issues therefore Apple should keep the thick one instead, while others want a full edge to edge screen. Imagine how hard it would be for Apple to satisfy everyone :D
 
Comparison with the MacBook Air 11" and 13" thrown in.

Note--for portrait use (long documents/lists), the Mini screen is taller (in both pixels and inches) than the 11" Air's, and the full iPad's screen is taller than the 13" Air's. (Plus, iOS typically wastes less space on chrome/scrollbars.) Pretty useful real estate for devices so much smaller than a laptop.
 

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Re: Evolutionary vs. Revolutionary.

At this point in the iPad's life circle, there's no need for any "revolution" regarding the iPad - it's a mature product, and pretty much fully optimized in terms of size, ergonomics, etc.

So, at the point through the product's life circle, the only way to improve it is to steadily revamp the hardware specs (ram, CPU, battery life, etc) year after year, and specially to continue improving iOSX.

Other than that, I cannot think of any way how Apple could revolutionize this mature product.

It's like the Macbook Air: it's already very thin, light and powerful, so as an ultrabook product there's no way to "revolutionize" it. It's pretty much at it's zenit as an ultrabook.

If Apple wants to search for a revolution, they need to create a whole new iXXXX product line.
 
I'm looking at getting my first iPad and was hoping the new models would be out sooner, guess I'll have to wait, also looking at getting a iPhone 5s to replace my 3Gs. Well I waited months for my new iMac, guess the waiting starts all over again for these :)

Is now the time to sell my iPad 4?

Yes like those people selling their 2011 iMac in June only to find it not out until 6 months later... might want to hold off selling your current iPad for a while :rolleyes:

Re: Evolutionary vs. Revolutionary.

...
Other than that, I cannot think of any way how Apple could revolutionize this mature product.

3D holographic projector ;)

But to be serious I agree, anything now will always be an upgrade/improvement short of a new technology being release we have not thought of yet.
 
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This again feels like evolution, not revolution.

Then everyone else is stuck in the same rut too.

How many Galaxy Tabs has Samsung released so far? I think I counted EIGHT

Everyone says Apple hasn't done anything great since the iPad in 2010. But you can say the same thing about everyone else too.
 
I think Johnny Ive will do something to iOS 7 i agree with you that we could see a real change in iOS 8. he can not so so much in a year. what do you think?

I think Ive can do more in a year then you think with the resources they have...don't be surprised to see a completely re-vamped iOS 7 in design...I think its coming.
 
Then everyone else is stuck in the same rut too.

How many Galaxy Tabs has Samsung released so far? I think I counted EIGHT

Everyone says Apple hasn't done anything great since the iPad in 2010. But you can say the same thing about everyone else too.

Worst, every one is copying the iPad revolution/evolution in a me-to cycle. I don't see any one creating a revolution anywhere... Until apple shows every one how to do that one again.
 
all you apple fanboys make me laugh my ass off everytime apple release something

----------

when apple release info on ipad 7, u all will be like "omg it's so magical" all over again

come on, give me a freaking break
 
Oh boy, thumb resting on the screen.

Even though the OS doesn't recognize the touch, it's still annoying since your thumb covers whatever you're trying to look at. And what, to save .5 inches of width? It's not like the iPad wasn't portable in the first place
 
Storage - they used to swap out the bottom storage option, bump it up at the same price. Why is 128gb extra? Surely 32/64/128 should have been brought in at the same price points.
This could happen at some point, but I doubt it will this year. Maybe next year.

Speakers - the speakers are decent, but even the Amazon Fire has vastly superior sound. It would be tough, but innovate. Simple things like watching the iPad in landscape (i.e. all the time) mean the speakers are facing one direction.
This could be improved. Just adding stereo would help a lot, but this is not high on my list.

Battery life - there needs to be a genuine innovation with battery life, that's a criticism levelled at pretty much everyone, not just Apple. However it comes - solar, kinetic, a flippin fuel cell! - it needs to happen. This would be revolutionary.
True, but as far as mobile devices go the iPad is the one I worry about least. My phone has to be charged every day along with my laptop...iPad lasts me every few days.

Split screen/Multitasking - yes, this is venturing into iOS turf. But it is a bit ridiculous that we can't respond to a tweet/iMessage whilst watching a film. But yep, I recognise that is an iOS issue.
Yes this is software..but I don't understand your example...for me I would rather pause and switch apps because the response interface would take up 2/3 of the screen in landscape (On screen keyboard + chat interface) I don't think it is really practical on a 9.7" screen. I guess you could shrink the video window...but that would be highly app dependent and require a ton of changes to the OS - But at some point large changes will be necessary.

Storage (Part 2) - why no external storage options?
Not really Apple's style. Other competitors (Google, Amazon) are going the same route. Not that it is the best for consumers though.

Bulletproofing - Make it dust & waterproof (a la Sony Experia Z). This is actually really huge, as so many people use it in the kitchen daily (I come home to mine having flour all over it). Imagine reading in the bath without fear!
This would be great...improved durability would mean people could use iPad's in more situations that would otherwise be risky (for the tablet.) Even just waterproofing would be great to protect it in the kitchen like you said.

Processor/RAM - I actually don't think this is much of an issue. It's pretty great.
Agreed, but more RAM/Processor speed means larger software possibilities.

Screen - Looks like it will be a revolution in terms of thinness, for sure. How about density/durability?
I think screen density is fine on the Retina iPad...as a developer, I really don't want to create ultra-high-res art assets again.

Price - The iPad is going to face increasing competition, not just technologically, but price wise. They won't drop the price, but if they did, the iPad would rule like the iPod does (i.e for the next decade). Apple has the market share right now, but needs to learn from the iPhone debacle it is currently facing.
I could see a $50 drop at some point, but I think increasing storage at the current price point is more likely.


Google and Amazon are now providing rival tablets for far less (and then imagine 2 years from now). If they can do what the iPad does and more - the Mini was a purely reactive move by Apple - then Apple needs to justify the high price.

Thoughts?
To be honest the Kindle Fire is not much of a threat at this point in any area other than price (I just bought one for development a few days ago.) The OS is more restrictive than iOS and the app store is weaker, especially for a tablet. Many can use the iPad as a PC replacement, the Fire is no where near ready for that - it is primarily designed as a content consumption device.

The Nexus 10 is a bigger threat...but still suffers in tablet optimized apps. It also is just to close to the iPad in price point. Windows 8 could be a threat as well, but WinRT tablets just don't cut it in terms of software and full Win 8 tablets are too heavy and too expensive.

So overall I'd say Apple has around a year to rest on their laurels before a competitor makes a big play. But they should make improvements now to stay on top.
 
Wow, it's funny how the iPad 4 looks out of date compared to the fifth generation iPad and mini.

You're 100 percent right. It will be almost like comparing a small flip-phone from 2005 to a cellphone from 1990. Well, maybe I'm exaggerating a little, but you can't deny how outdated the iPad 1/2/3/4 will look once the iPad 5 is released. I can even see a lot of iPad 4 owners upgrading.
 
I'm a bit late to this thread but I would like to see (some are obviously coming as usual in any refresh):

-more/better features in iOS...especially around Parental controls. A perfect example is to be able to enable/disable the Delete feature while browsing videos and pictures

-better typing ability...you still can't type much more than a few sentences.

-better/smarter autocorrect while typing

-faster cpu/gpu

-more RAM and/or other improvements to make the iPad zippier. It's not slow now but I don't think it's zippy for everything being solid-state.

-bigger storage starting at the cheapest iPad...32GB should be the $499 model, not 16GB

-snappier/better browser improvements...everything from caching to history to type-ahead in the URL box

-allow me to password protect my email box(es) when I have more than 1 email box. This way an iPad can be shared among family members and people don't accidentally (or purposely) get into another's account. Of course Apple would prefer that each family member own their own iPad.

-way better iPhoto integration.

-better caching of email attachments...if I've got a 64GB unit and 40GB is free, why can the email system only cache a dozen pictures/PDF/Excel/music files from my email? Why do I need to yet again go out to my email provider to download the attachment again? Maybe increase the cache to 2GB worth of attachments unless there is not enough space.
 
All I want is a retina screen (and updated processor/RAM) on the iPad mini.
The size and weight of the mini is revolutionary, but I really want the high res screen for reading text (it would match the iPhone 4/5, but larger).
 
You're 100 percent right. It will be almost like comparing a small flip-phone from 2005 to a cellphone from 1990. Well, maybe I'm exaggerating a little, but you can't deny how outdated the iPad 1/2/3/4 will look once the iPad 5 is released. I can even see a lot of iPad 4 owners upgrading.

Already sold my 4 :D

Not for this reason.....but if the iPad 5 looks like this and I've got some cash to spare in October, I'll be VERY tempted.
 
kinda like the bezel...

I hold my ipad landscape 90% of the time so I wasn't too worried. but now as I type this I notice my jeans, shirt, bed sheet, stomach :rolleyes: is often obscuring that lovely black space - with a smaller bezel I'd have to adjust - probably will be able to adapt but it's something to consider- I Like the back and sides but kinda wish they kept the equal sized bezel.

also four finger swipe for revealing background running apps might be a hindrance - anyone have experience for how that is on the mini?
 
Oh boy, thumb resting on the screen.

Even though the OS doesn't recognize the touch, it's still annoying since your thumb covers whatever you're trying to look at. And what, to save .5 inches of width? It's not like the iPad wasn't portable in the first place

you mean the ipad was never portable? or you think it is?
 
This could happen at some point, but I doubt it will this year. Maybe next year.


This could be improved. Just adding stereo would help a lot, but this is not high on my list.


True, but as far as mobile devices go the iPad is the one I worry about least. My phone has to be charged every day along with my laptop...iPad lasts me every few days.


Yes this is software..but I don't understand your example...for me I would rather pause and switch apps because the response interface would take up 2/3 of the screen in landscape (On screen keyboard + chat interface) I don't think it is really practical on a 9.7" screen. I guess you could shrink the video window...but that would be highly app dependent and require a ton of changes to the OS - But at some point large changes will be necessary.


Not really Apple's style. Other competitors (Google, Amazon) are going the same route. Not that it is the best for consumers though.


This would be great...improved durability would mean people could use iPad's in more situations that would otherwise be risky (for the tablet.) Even just waterproofing would be great to protect it in the kitchen like you said.


Agreed, but more RAM/Processor speed means larger software possibilities.


I think screen density is fine on the Retina iPad...as a developer, I really don't want to create ultra-high-res art assets again.


I could see a $50 drop at some point, but I think increasing storage at the current price point is more likely.



To be honest the Kindle Fire is not much of a threat at this point in any area other than price (I just bought one for development a few days ago.) The OS is more restrictive than iOS and the app store is weaker, especially for a tablet. Many can use the iPad as a PC replacement, the Fire is no where near ready for that - it is primarily designed as a content consumption device.

The Nexus 10 is a bigger threat...but still suffers in tablet optimized apps. It also is just to close to the iPad in price point. Windows 8 could be a threat as well, but WinRT tablets just don't cut it in terms of software and full Win 8 tablets are too heavy and too expensive.

So overall I'd say Apple has around a year to rest on their laurels before a competitor makes a big play. But they should make improvements now to stay on top.

Great post, thank you.
 
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