If Apple sold cars, they would stick to the high end of the market just like they do with pretty much everything they've been involved with in the past twenty years: computers, MP3 players, smartphones, wireless networking, wearables, etc. That's where the margins are fatter.
The industry as been using Drive PX and EyeQ5 which are third party systems. Why would they change how they do the supply chain?
I suspect most BMW owners I know willl be buying some other make. The nearest dealer, part of what I think is the UK's largest BMW dealership, has closed down locally. Next location is around an hour and a half further away. That is far enough to be a real pain for servicing and parts.
Doesn't a typical Apple fan user already drop $1,000 on an iPhone, hundreds more dollars on accessories, and then Mac computers in the $5K range?
The technology and support of a smart phone is actually greater than that of a car.
Nothing bumpy about it actually. It’s the normal development process of a new product. Most people have no idea what is involved in bringing a new product to market so they assume that a company just sits down and decides in advance n how everything is going to go. LOL. As pole budgeted BILLIONS for research and development of Project Titan.
Maybe, but it seems like the current automakers are making the shift just fine. Automobiles are a 10-15% margin business at best. Many lower end models are sold at a loss being propped up by higher end models. Apple runs at a 60% or higher profit margin on their products. Throw a 60% profit margin on an automobile and the price would be shocking. Maybe the Apple brand means so much to people they will pay anything to get one.
A lot of hatred towards it from the Mustang community for being a 4 door. We have asked for a hybrid electric V8 for awhile now and they gave us an SUV that pipes in engine noises instead. I don't see the average Tesla buyer moving over to ford either since the Mustang name has a bad rep to the average individual (We are obnoxious on the road ill admit I didnt help that in my youth)
It won't be a flop at all and I expect Ford will meet their sales projections just fine with it. The people who are upset about the branding aren't the people that will buy an electric car anyhow. I would have preferred they just called it the "Mach E" because that name could stand on it's own, but I suppose they are putting a horse on it for marketing reasons. The vast majority who object to it using the Mustang name wouldn't buy it no matter what name was on it.
Have to say, I cannot imagine an Apple car not having the equivalent of an iPhone built-in. Maybe you will need an actual iPhone to act as a key, and goodness knows what else, but the car will likely use something like an iPhone (or iPad) for satnav, for Find my, for communication (4G/5G, whatever), etc.
I own a twin turboed GT and plan to get a Model 3 or Y once the self driving monthly subscription pans out (No way im beta testing something for $10K) for my daily. I know a few people at cars and coffee and at the stripe who went with Tesla for their daily just to stick it to Ford. It was idiotic of their marketing team to trash an American Icon one of my friends even got arrested for sending a death threat to the CEO over it (Did it with his own email he isnt the brightest person).
Dont forget recalls those can pop up decades later you cant really consider a car obsolete like an older mac and stop all support.
