I think this is dumb. Watching the video, it doesn't seem like there is anything that actually holds the cords in place. Do you have to fish them through each time from underneath? Alsohaving the cupholder by the iPad just seems like a terrible idea! Then, when you're typing on a keyboard, you have these uncomfortable holes pressing into your skin. To top it off, $450 for bamboo and plastic? Good grief! I could build something like this with a nice slab of wood and a tool as simple as a Dremel on a Saturday afternoon.