Pssst, hey customers... It'd be a shame if something happened to make your Wink stop working, ya know? I mean that would be a sad thing. So let's say we protect you from any sort of service interruptions, we'll just charge you $5 measly bucks a month and we promise your stuff won't get broke. Really, it'd be a shame to waste all that time and money you've already spent on our stuff. Whadda ya say, huh? Does that sound like an offer you can't refuse?