Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Since phones aren't carrier subsidized and prices have gone up I can't justify the yearly upgrade anymore. I did a yearly upgrade from iPhone 1 to 14 and have had the 14 since. I imagine others feel the same way and it contributes to the decline.
That and carriers in the US intentionally jerking their customers chains by forcing people out of old contracts (like mine with AT&T that promised me my rate would drop this spring... in writing [dearly wish I'd taken a screenshot]... and it has instead gone up by 20% and continued to inexplicably rise while the agents continue to promise it's just an error that will be corrected). I expect to keep my 15 Pro Max for five or six years (I hope—even if I have to replace the battery) rather than Apple's preferred 2ish.
 
  • Like
Reactions: RealE and k1121j
What do you mean, "since phones aren't carrier subsidized?" Carriers still subsidize phones though 24 to 36 month bill credits.

It depends where you live. That isn't the case in all countries. In Canada you can pay for the phone over that time with a carrier but they often require you to take on a more expensive plan and don't actually subsidize the phone. Just let you pay for it over monthly installments. The increase in having to pay for a more expensive plan usually negates the benefit of paying for it over 24 months.

Not sure if this has changed, I will look into it more when I plan on upgrading, which isn't likely for another year or two.
 
That and carriers in the US intentionally jerking their customers chains by forcing people out of old contracts (like mine with AT&T that promised me my rate would drop this spring... in writing [dearly wish I'd taken a screenshot]... and it has instead gone up by 20% and continued to inexplicably rise while the agents continue to promise it's just an error that will be corrected). I expect to keep my 15 Pro Max for five or six years (I hope—even if I have to replace the battery) rather than Apple's preferred 2ish.
Or my favorite the use of the word “Unlimited” but still limited plans

I hope Starlink provides some much needed competition.
 
  • Love
Reactions: amartinez1660
If there is a significant price jump with this year's lineup, then I'd like to see an update to this article, given all the inflation I think this year might be the year North American sales really take a hit.
 
  • Like
Reactions: RealE
Since phones aren't carrier subsidized and prices have gone up I can't justify the yearly upgrade anymore. I did a yearly upgrade from iPhone 1 to 14 and have had the 14 since. I imagine others feel the same way and it contributes to the decline.
Wait, is there a digit missing there or did you actually upgrade from the OG iPhone to the iPhone 14?
 
What do you mean, "since phones aren't carrier subsidized?" Carriers still subsidize phones though 24 to 36 month bill credits.
The article is about other countries.
It would be foolish to assume that carrier pricing and plans operate the same way there that they do in the US...

I think the more interesting statement is the "even as all three markets contracted".
Why was that? I think the reason is clear (but falls into the category of things you're not allowed to say in polite company)...
 
"I did a yearly upgrade from iPhone 1 to 14" means they upgraded every year since their first iPhone which happened to be the OG iPhone.
So OG → 3G → 3GS → 4 → 4S → etc.
Long day at work! Thanks for clarifying, I actually thought they held on to the OG iPhone for 15 years. 🤦‍♂️
 
  • Like
Reactions: RealE
The article is about other countries.
It would be foolish to assume that carrier pricing and plans operate the same way there that they do in the US...

It wasn't "foolish." My comment was specifically directed at someone who is in the U.S. according to their profile. I even checked that before I replied.
 
Since phones aren't carrier subsidized and prices have gone up I can't justify the yearly upgrade anymore. I did a yearly upgrade from iPhone 1 to 14 and have had the 14 since. I imagine others feel the same way and it contributes to the decline.

Yeah I get how you feel. It declines the more and more the wow factor is gone less and less ( for me I feel that the wow factor declined when the 7 series came out and above, the XR/XS ones added even more to the decline especially the XS because it is a boring iPhone) but the 14 lineup as well especially adds to the decline since they are the last to have lightning and 500 cycle counts but the 15 Pro is the last iPhone which was worth the upgrade from an older iPhone

Anyway the 17 series is by far the best series Apple has had since the 13/SE3, the 12 and even the 11 since the non pro 11 was more better than the XS lineup as well as the 6S/SE1 lineup doing much better back then.

It’s a blessing for Apple especially thanks to them maturing the E lineup last year that the 17e has make up more sales for them than they can realize.
 
We never asked for it either. It seems like the entire industry, overnight, decided we needed it and it was shoehorned onto us.
This is very true. It’s all about making the board happy because they kept asking about Apple’s AI strategy.
I feel similarly about foldables, as much as I love the engineering aspect of them, the usability is still questionable for many, will be interesting to see how the foldable iPhone does, because so far it seems the market still overwhelmingly prefers big slabs.
 
  • Like
Reactions: jonahj
I was told people were leaving because iOS is so locked down and Apple Maps ads is surely going to kill the platform.
We have heard it all, “can’t innovate so Apple is doomed”, “Tim cooked, so Apple is doomed”… but the hint was here:

the company now accounts for roughly 51% of everything sold above $600 in the region.
If the EU labeled it as monopoly with a 30% market share, with that angle it will be upgraded to a super duper monopoly and super duper gatekeeper with accompanying upgraded fines, forget worldwide revenue fines, it will be galactic wide fines.

Then Tim Sweeney and friends will take yet another swing at the neck. Now Apple is TRULY doomed.
 
I also suspect the smartphone market has matured enough and the technology has peaked. What we may be seeing with the growth of Apple is probably due, mostly, to Android users switching to iPhone. And maybe some users with old iPhones…

But honestly, if I were a smartphone manufacturer I would be prepared for a decline in sales. Today’s smartphones are capable enough of what the average user needs, and with inflation and prices rising faster than salaries, I’m quite sure more and more people are going to stick with their fully functional iPhone 12, 13, 14, 15…
 
  • Like
Reactions: eltoslightfoot
It is truly amazing how Apple have maintained such excellent performance, all that AI jibberjabber by other manufacturers has done absolutely nothing for them, AI simply doesn’t sell phones.
Just wait. I am on the beta for the upcoming iOS and iPadOS. Siri and Apple Intelligence are linked. You can disable them both or enable them both, but no more just disabling Apple Intelligence. Hopefully we don’t get the same sort of pathetic mess that other AI implementations have.
 
If the EU labeled it as monopoly with a 30% market share, with that angle it will be upgraded to a super duper monopoly and super duper gatekeeper with accompanying upgraded fines, forget worldwide revenue fines, it will be galactic wide fines.

No. The EU DMA actually labeled Apple as a "gatekeeper" (not a monopoly) specifically with iOS, iPadOS, App Store and Safari. They used various quantitative thresholds (revenue, user base, etc.) to identify companies that have enough scale, durable influence, etc. to be labeled as gatekeepers.
 
Harder times are coming, not going….

I for one am jealous of those - be they Apple employees, shareholders or plain old fanboy sycophants - with the ability to celebrate exponential price increases for incremental upgrades, on top of shorter product lifespans due to earlier discontinuation of firmware support.

Truth be told though, I should probably question my own subscription to the Apple ecosystem before criticising those who so clearly revel in its success at our expense.
 
Harder times are coming, not going….
From a regulatory standpoint maybe. Apples popularity is its biggest Achilles heel. But from people buying their products and services. No.
I for one am jealous of those - be they Apple employees, shareholders or plain old fanboy sycophants - with the ability to celebrate exponential price increases for incremental upgrades, on top of shorter product lifespans due to earlier discontinuation of firmware support.
Hyperbole. Every manufacturer of mass produced products that are consumer discretionary have incremental upgrades. For Apple, the iPhone, iPad and Mac have a good lifespan for both hardware and software.
Truth be told though, I should probably question my own subscription to the Apple ecosystem before criticising those who so clearly revel in its success at our expense.
Absolutely. If apple products no longer fit your value and price intersection, find products that do.

But sure my dream company, overcharges for products, skimps on the functionality, reduces the lifespan and support of products I like and wants my like minded people to support this kind of behavior. /s
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.