Yes, I agree, but playing devil’s advocate for a bit, the freemium game companies and social media networks would (truthfully) tell you that subscription models would result in losing most of their users. It seems that the optimum monthly price for Facebook for most users would be so low that the credit card processing fees would eat all of the subscription fees. It seems that even most active Facebook users would only pay less than a dollar. In order to move away from ads, we’d probably need subscription bundles of multiple social networking firms, similar to what Apple Arcade does for games. But it’s not obvious who would set up the bundles, as the bundles would have to cross ownership lines, so companies would likely have to be part of bundles that include direct competitors.