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Snap Tells Investors Apple's Opt-In Ad Tracking Privacy Measure Presents 'Risk' to Advertiser Demand

A company like snapchat could probably switch to microtransactions for filters effects or whatever and make a good income from that.
 
warp9 said:
I wonder if it's occurred to any of these fools that their revenue is ill-gotten in the first place. They took advantage of weak security and policies and now they think this is just normal. It's time to reset the baseline. No more free rides at the expense of privacy.
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This^

Actually I think a complete reboot is necessary, like Internet 2.0
I, You ...all people own their data, it should be illegal to harvest any data without explicit consent, then later if
you want your data/life back it should be instantly deleted upon request.
Not doing so will get a provider fined, up until yearly revenue and eventually even being banned/dismanteled.
 
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Cosmosent said:
100% FREE Ad-based Apps will soon go the way of the DoDo Bird !

Apple's iPhone Unit Sales will take a hit in ALL this, but hard to say to what extent.
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No. They. Won't.

They just can't stalk you everywhere to deliver "targeted ads" so long as you opt out. Trust me, those ads for Best Fiends aren't going anywhere anytime Soon(tm).
 
kc9hzn said:
Yes, I agree, but playing devil’s advocate for a bit, the freemium game companies and social media networks would (truthfully) tell you that subscription models would result in losing most of their users. It seems that the optimum monthly price for Facebook for most users would be so low that the credit card processing fees would eat all of the subscription fees. It seems that even most active Facebook users would only pay less than a dollar. In order to move away from ads, we’d probably need subscription bundles of multiple social networking firms, similar to what Apple Arcade does for games. But it’s not obvious who would set up the bundles, as the bundles would have to cross ownership lines, so companies would likely have to be part of bundles that include direct competitors.
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I am kind of thinking more of a pay once and done model for games.
A monthly subscription is like the Apple Arcade model.
Looking at Mario Kart 8 DX on the Nintendo Switch vs the Mario Kart Tour on mobile.
$60 for the game itself (plus the online membership if anyone wants to play online), vs a constant robbery of IAP and pay to win. :eek:
 
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agffth said:
I'm confused on all the companies naming Apple directly as the problem with this new feature. Why not blame the millions..... and millions of The Rock's fans.. (sorry got carried away there) that are going to opt of tracking. It's still a choice for the user to make. They ultimately are the ones saying NO to tracking, not Apple. So place blame on your users if you want to blame someone. But I guess a full page ad blaming your users wouldn't be good PR, even if it was more accurate.
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I think the issue is Apple is forcing the apps to ask in the first place.
 
Too f’ing bad. I am an advertiser. I don’t see the issue. We measured results before all of these ids we will figure out what works after. Use matched markets to determine what is performing.
 
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I love how companies are complaining about this. Maybe you shouldn't be tracking people outside of your platform. It just means your business model is flawed. You shouldn't depend on information from outside your own scope, your service or product should be enough.
 
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LarryNyquil said:
Lol, nothing like getting your story straight before talking to people.
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Their statements are not in conflict. Changing tracking to make it opt in, will likely have a revenue impact their earnings, something they are required to report. Their statement that they are happy with Apple’s approach despite this potential loss, is a completely reasonable statement and helps differentiate them from Facebook and TikTok.
 
dtrj787 said:
I love how companies are complaining about this. Maybe you shouldn't be tracking people outside of your platform. It just means your business model is flawed. You shouldn't depend on information from outside your own scope, your service or product should be enough.
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They are not complaining, just reporting that there may be a revenue impact.
 
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Cosmosent said:
100% FREE Ad-based Apps will soon go the way of the DoDo Bird !

Apple's iPhone Unit Sales will take a hit in ALL this, but hard to say to what extent.
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iPhone buyers will not in the slightest give a monkeys about the loss of FREE Ad-based Apps. Consumers wont be aware and app developers will find new revenue streams, indeed IAP's have already solved the problem.
 
Web apps were the initial intent for iPhone and the web standards today allow for even better apps than way back then. There really doesn't seem to be anything preventing most of the major ad supported developers from moving away from the app store and to browser-based apps. It side-steps all the "issues" they say they have with Apple and their rules. Really, only the highest demanding apps like games, video editors and such need to run locally.
Of course they'd all have to upgrade their infrastructure to handle the increased workloads.
 
grjj said:
Web apps were the initial intent for iPhone and the web standards today allow for even better apps than way back then. There really doesn't seem to be anything preventing most of the major ad supported developers from moving away from the app store and to browser-based apps. It side-steps all the "issues" they say they have with Apple and their rules. Really, only the highest demanding apps like games, video editors and such need to run locally.
Of course they'd all have to upgrade their infrastructure to handle the increased workloads.
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Well, will users all migrate to web-based apps from the iOS apps? Probably not. How much users will they lose if they did so? Will it be worth it? Opening a browser and opening the website and THEN to login with credentials(2-step, maybe) would be too cumbersome for many versus just opening an app. "Side-step"ping all the issues, but losing a big slice of their users won't be worth it.
 
This feature shouldve been released already. Facebook has no right to track anyone outside of their own app. Thats just wrong and these people should get explicit permissions to engage in such activities.
 
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Yuniverse said:
Well, will users all migrate to web-based apps from the iOS apps? Probably not. How much users will they lose if they did so? Will it be worth it? Opening a browser and opening the website and THEN to login with credentials(2-step, maybe) would be too cumbersome for many versus just opening an app. "Side-step"ping all the issues, but losing a big slice of their users won't be worth it.
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I mainly use safari instead of apps. Safari remembers my credentials. No big deal
 
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Honestly, I could care less if all ad supported businesses closed shop. Good riddance.

I don't mind paying directly for apps/services I want though.
 
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What I’m wondering is, for the Facebook app for example, once you’ve denied permissions, what happens to the cookies and what not that are on your computer etc.? Aren’t they still tracking you elsewhere...just not on your phone?
 
Who cares? Snap's CEO is a 30 year old arrogant smirky-smile billionaire who doesn't give a rats butt about anyone. I hope he loses revenue.
 
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