I guess people are at a trade off, where they really want the experience of a Mac, however, that experience isn't really exceeding the money spent on the hardware, which is pretty abysmal in comparison to what you can get in a PC equivalent.
My next purchase *probably in the next year or so...I trade off laptops every two years* is going to really take a lot of consideration in comparison with the type of hardware you're getting for the money with Apple. I don't need to have OS X. I can do everything on Windows that I can do with Leapord... Windows just just doesn't "work" as well. I'm still using XP Professional on my homebuilt PC haha.... It's kind of sad the compromises people make just to use OS X.
I really love the engineering that went into these new revisions cases, and I love OS X. But, I'm not enjoying the lack of options: FireWire, Expensive adaptors just to use Displayport, Badscreens, Lack of Matte Option, etc.
When Snow Leapord rolls around next year, I hope Apple increases the performance / usability of everything about their product line. They're alienating certain niches of customers at every product revision. Lack Of Firewire support, bad screens, bad quality control, etc.
If Apple expects their customers to pay a premium for their products, they should absolutely give them the premium in comparison with the competition. One day the operating system isn't going to make up for the lack of attention to the usability of the hardware in their machines.