So It Wasn't Satan!

Discussion in 'Current Events' started by Pani, Dec 22, 2007.

  1. Pani macrumors member

    Pani

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    #1
  2. Blue Velvet Moderator emeritus

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    #2
    Unforgivable. This form of advertising should be completely banned... the slippery justifications and soft-soaping from the company that's pushing this technology is absurd, and just a little frightening.



     
  3. rdowns macrumors Penryn

    rdowns

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    #3
    Damn scary. Don't we have enough ads intruding on us already. Two weeks ago in Denver, they had ads for a DWI lawyer above the urinal in a bar. What next, the government sending us audio messages?

    In a slightly related note, the supermarkets here have begun using these shelf talkers (they start an audio message when it detects someone walking past). After the third week of walking by one on the Nabisco shelf, I slapped at it and it went flying down the aisle. I felt good after. :D
     
  4. mpw Guest

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    #4
    I think banning audio advertising is a little absurd. How is this form of advertising any worse than some TV/radio/print ads? I accept that hearing a voice without explanation could be alarming, but that's the content not the technology. I think it'd be perfectly acceptable, at least in comparison to other aural adverts or announcements, so long as the content was reasonable.
     
  5. gauchogolfer macrumors 603

    gauchogolfer

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    #5
    I hate to see it used in advertising like this (a bit too much Minority Report...) but I think the technology could be cool in other applications. Maybe your car dashboard could beam important information to you while driving, for example. The ads, though, that's just too creepy.
     
  6. mpw Guest

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    #6
    I think it was Vauxhall/GM who had this in a concept car a couple of years ago so each passenger could listen to different audio, or no audio, without bothering the others.
     
  7. Blue Velvet Moderator emeritus

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    #7

    Because it's obviously disruptive, a gross invasion of personal space and in some cases, potentially hazardous. I can switch the others off or look away, but this gives no notification of the source or the zone it's employed in.

    If it's rolled out as some manufacturers would like to see, people just won't stand for it.
     
  8. mpw Guest

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    #8
    No more so than a traditional loud-speaker system, like I said the content just needs to be reasonable.

    Should commercial radio be banned in shops and public spaces?
    If? So control it, don't ban it. I want to drive at 100mph on the M1, should I be banned from driving, or have controls so I drive at a reasonable' speed?

    If you removed the controls from print and TV ads so advertisers could use them as they wanted, I bet a lot more nipples would appear in shower-gel adverts.
     
  9. rockosmodurnlif macrumors 65816

    rockosmodurnlif

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    #9
    They've had this technology for years? Why isn't someone working on a version of this for home audio use?:confused::mad: Damn advertising, surround sound in your head?:eek: That's what I'm talking about.:D

    Secondly, the ad campaign is working, who would've known about Paranormal State before this? And to appropriate a paraphrasing, there be no shelter here, advertising is everywhere.
     
  10. skunk macrumors G4

    skunk

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    #10
    With a traditional loudspeaker system, you can block your ears, with visuals you can look away. I want to be able to choose what I listen to, choose what I look at. This is utterly unacceptable, whatever the content.

    Yes.
     
  11. mpw Guest

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    #11
    So block your ears when you hear an ad using this technology.

    Despite how it's described on the anti-commercialism website:
    "...from a rooftop speaker so that the sound is contained within your cranium..."
    The sound is still heard by the listener in the same way, it's just not broadcast as widely.

    Sorry, I was vaguely aware of this technology from the concept car I mentioned before and had wrongly assumed the story would be enough to explain how it worked. A quick re-read and I see it doesn't and uses mis-information like that quoted above to imply that 'they' are beaming 'into' the listeners head.

    At least that's my understanding.

    Link to an better explanation of the technology.
     
  12. MacNut macrumors Core

    MacNut

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    #12
    I can change the station or turn it off, or turn the page. That is the difference.

    I don't want new forms of advertising, I want less of it. It is everywhere I turn and I try not to pay attention to it the problem is they make it harder to do so.
     
  13. mpw Guest

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    #13
    Not if it's an advert in a shopping centre, or a radio in a store, or before a cinema movie etc. etc.
     
  14. MacNut macrumors Core

    MacNut

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    #14
    And that isn't right either. If I paid for ticket I don't want to see promos in a movie trailer. Granted some places I can't control what I hear, but I would like to be able to have the ability to get away from it. The difference is that in a grocery store I can drown it out with back round noise. If it is beaming right to me it is harder to ignore it.
     
  15. mpw Guest

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    #15
    Well that's a fair comment, maybe all adverts should be banned then, it would save paper too as with only editorial most magazines would be half the size, and it'd save time as every hour of TV could be watched in about 45mins.
     
  16. MacNut macrumors Core

    MacNut

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    #16
    The best advertisement is word of mouth, that and hot people selling stuff.:p If you want to keep my attention have more Victoria Secret ads.:D
     
  17. mpw Guest

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    #17
    No the difference is that in a traditional aural advert you hear it from one end of the aisle to the next, whereas this technology contributes less to that background noise, or noise pollution, so you hear it only where it's pointed, using your ears as normal.
     
  18. MacNut macrumors Core

    MacNut

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    #18
    So as I avoid that isle all together Im not going to buy their product, yes good marketing.:p
     
  19. mpw Guest

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    #19
    So you now think this is a step forward? Less noise pollution, just as the inventor intended.
     
  20. MacNut macrumors Core

    MacNut

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    #20
    I think less marketing in general would be a step forward.:)
     
  21. someguy macrumors 68020

    someguy

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    #21
    If I were the target of such invasive advertising, I would certainly track down the source and start throwing rocks at it.
     
  22. mpw Guest

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    #22
    Do you throw rocks at market stall holders shouting about their products? or news sellers? "Read all about it, read all abo<thud>..."
     
  23. Dagless macrumors Core

    Dagless

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  24. redeye be macrumors 65816

    redeye be

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    #24
    people are over reacting (imo)

    This could lead to some really fun campaigns and just plain useful stuff. As for misuse, like mpw mentioned, regulation happens in all media. Can't wait to see this work.


    PS
    Jiskefet had show on something like this in 1998 (part of their Multilul serie). Great stuff. It's dutch, but if you'd hang in there I'm sure you'd get it.
    LMFAO-material, really.
    http://www.youtube.com/watch?v=NR9f00ju1sQ
    (if you're not even smiling a little after 4 minutes you might as well turn it off :))
     
  25. mpw Guest

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    #25
    Here's a video.
     

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