I don't like it on principle (I think advertising has gone way too far in many ways) but mostly what bugs me is the presentation...
It's neat technology but in this instance it's being used in a lousy way.
That's kind of scary. Maybe if it were not used in such a creepy way it would go over better. If I were walking past a Coca Cola sign and heard the sound of a can being opened and some quick reference to Coke, OK, that might be annoying and surprise you but it's not on the same level as that paranormal thing. That is a really cruel way to use that technology. That's going to freak people out, especially kids for that matter.
It's neat technology but in this instance it's being used in a lousy way.