It was not a hit. Tim was literally questioned about the low sales on the earnings call. What's worse is that even the miniscule number who bought it are not even using it.
Compare this with Samsung's first foldable which turned out to be a more mainstream product.
Also the AVP isn't really that much more expensive than a Galaxy Fold. The 1TB variant I bought is $2,500.
Samsung‘s first generation foldable was absolutely not a hit, it was one of their biggest public relations failures ever.
their first foldable was literally the one they had to recall, even the review units, less than a week before the phone was scheduled to launch.
and even when it did launch, it didn’t do much better.
despite the fact that it feels like that wasn’t that long ago, that was almost 7 years ago.
arguably Foldables still aren’t mass market, at least not here in the US, but the recent run of heavy press for them arguably didn’t start until two years ago with the release of the pixel fold, and by that time Samsung was five versions in.
As for the AVP, it’s basically in the same position as that original galaxy fold, except it’s not pretty much doomed to fail from taking it out of the box in the same way that fold was.
Apple, and their display partner, Sony, can literally only make 500,000 Vision Pros a year. until those numbers are in the millions, it doesn’t even have the room to be considered a success or a flop.
they made 500,000 units, sold 400,000 in the first nine months. A small number, but not really very useful.
If I can only ever make five widgets a day and I sell four within half a day but no more, is that a failure? Not really, I sold 80% of my inventory, and in the case of the VP, at a massive markup. Either way it technically made a profit.
much like how people in 2019 had no idea where foldable would be in 2025, get back to me on the VP in 2030. By then the tech may have evolved just like folding tech has.