Do all of you remember the white dot issue on the 1st gen??? That was fixed with a firmware update, and from what I read the issue with the 3gs was also fixed with an update. So what are the odds that Apple will cool the color temp this time with an update???
(just wanted to add that I compared my screen to my wife's 16 GB white 3GS and noticed identical color temp, so I don't think its just bad batch. I also compared ours to our 1st Gens, and of course I see a much warmer color temp. Now the question I have to ask myself is if I didnt have anything to compare my 3GS to, would I even notice the difference. (because I didn't until I compared it to my 1st Gen, and a 3G that was on display in Best Buy.)