This is kind of a stupid question, but the same thing happened with the iPad 3, or new iPad or whatever. The Apple site listed it as the "the MacBook Pro with retina display" which is an incredibly long title for a device. So I started calling it the MacBook Pro retina, than I see amazon and google results of the retina MacBook, MacBook retina, retina display MacBook Pro, MacBook Pro 2012. This will kind of be annoying when your searching for cases, sleeves, etc so what do you think should the MBPr be called or what's the most popular? Imagine how cheesy it will be when somebody ask what computer it is and you say "the MacBook Pro with retina display, Innovation in every dimension"